Posts Tagged ‘widgets’

Domain names & widgets in Ireland

Tuesday, June 24th, 2008

I’m back from my vacation, and it was terrific. Basically, Chris and I spent an entire week having fun and relaxing – and not a bit of work was done by either of us. It was a real vacation!

Of course, I may not have officially been working, but I was on the lookout for business ideas and interesting perspectives on the Internet during my time in Ireland. Only two things stood out:

1) Most ads, billboards and marketing that I saw in the country included a URL, and most of those URLs ended in .ie. I really was surprised at the prevalence of the country-specific domain name usage in Ireland. I can’t be sure if it was just Ireland that uses it’s country code, or if that practice is common across the world, but I definitely expected .com to be more popular in Ireland than it appeared to be, at least in what I was looking at as I drove across the country. This trend (or non-trend) is something that I am going to be watching closely for globalization projects.

2) In Ireland, a widget is related to Guinness, not the Web. In fairness, many people in Ireland probably think of the Web when they hear the word widget. But for us, during this trip, the widget was all about the Guinness.

According to this interesting post by Fred Wilson that I read when I got back from my trip (Why Widgets is the Wrong Word for What We’re Doing), widgets as they relate to the Web may soon be an outdated term (or concept) anyway. But for posterity, a widget is “an object on the computer screen that the user interacts with,” according to Wikipedia. It’s basically a piece of code that can be used on a Web page (or blog) to deliver specific content or functionality to a Web page. (I am not convinced that the widget is going away, although Wilson makes an interesting point.)

In terms of Guinness, the widget is a little plastic ball that is in the canned version of the beer that releases gases to help make the head that Guinness is so famous for. This link provides some very helpful information (and a picture) about the Guinness widget.

I told you I was on vacation and not working, right?