Posts Tagged ‘statistics’

Internet advertising numbers for 2007 – higher than predicted

Tuesday, February 26th, 2008

In October, I posted the Internet Advertising Bureau’s estimates for U.S. online ad revenue for 2007; at the time, they were predicting $20 billion to $21 billion.

According to the numbers released today (which I saw first in TechCrunch), the IAB’s preliminary estimate for 2007 is that Internet advertising hit $21.1 billion in the U.S. – just slightly higher than they initially predicted.

TechCrunch also reports on the estimated numbers from a couple other sources:

Kelsey Group: $22.5 billion
IDC: $25.5 billion

Q3 2007 Internet advertising numbers

Monday, November 12th, 2007

This is an update to the Q2 statistics on Internet advertising that I posted awhile back. Today the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers released the Internet advertising numbers for the third quarer. According to the release:

“Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007…a $1.1 billion increase, or 25.3%, over Q3 2006. The results…are nearly 3% higher than Q2 2007, itself the last record-setting quarter. Revenues for the first nine months of 2007 totaled $15.2 billion, up nearly 26% over the $12.1 billion recorded during the first nine months of 2006.”

Blog Action Day a success

Wednesday, October 17th, 2007

I just heard from the folks at Blog Action Day on the final statistics for their endeavor, and it sounds to me like their mission was a success. Their goal was to activate bloggers across all topic areas to spend one day blogging on the environment – the final tally was that 20,603 blogs participated. You can find more information about the event and sign up to be notified about next year’s event at the Blog Action Day Web site.  

A summary of Internet advertising statistics

Friday, October 12th, 2007


statisticsThis week while writing about Internet advertising I came across quite a few statistics – it seems like many of the market research firms may have been timing the release of their data to coincide with the Association of National Advertisers (ANA) Annual Conference being held in Arizona. Here’s a roundup and links to the highlights:

IAB Internet Advertising Revenue Report: Internet advertising revenues in the U.S. totaled nearly $10 billion for the first six months of 2007, with Q1 accounting for approximately $4.9 billion and Q2 totaling approximately $5.1 billion; Internet advertising revenues for the first six months of 2007 increased 26.4% from the same period in 2006; Search revenue accounted for 40% of 2007 second-quarter revenues; 2007 revenues for Internet advertising estimated to hit $20-21 billion.

Marketing & Media Ecosystem 2010 study by ANA & Booz Allen Hamilton: 90% percent of marketers plan to increase their digital marketing spending by 2010; only 24% of the 250 survey respondents think their organizations are digitally savvy; barriers to making bigger digital investments are insufficient metrics (62%), lack of organization support (51%) and lack of experience in new media (59%).

Forrester Research’s U.S. Interactive Marketing Forecast 2007-2012: marketing spend will grow to $61 billion by 2012, an increase driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place; Interactive marketing will top $61 billion By 2012; Search marketing will triple in five years; Social media will drive emerging channels to $10.6 billion by 2012.

eMarketer: Online advertising will hit $21.7 billion in 2007, surpassing radio for the first time ever; $44 billion for Internet advertising by 2011.

Data Centre of China Internet: China’s internet advertising sector is expected to increase by 53.07% in 2007.

And this isn’t a statistic, but Steve Ballmer, president of Microsoft had this to say at the ANA Conference, as reported by CNET: “In world search and advertising, Google is the leader; we’re an aspirant. We have a lot of work to do in search and advertising.”

~ Stairs & Railing ~

Growth is the reason that the Internet is slowly killing print

Monday, October 8th, 2007

Internet advertising for the first half of 2007 hit $10 billion – up 27% from the same period last year, according to a recent Internet Advertising Revenue Report released by the IAB.

 Even though the various types of Internet advertising still make up only a small percentage of the overall ad industry (about 9.5%), the growth of Internet advertising is predicted to be 85% between 2006 and 2009. 85%!!! That is a huge amount of growth.

And growth is the reason that online advertising is having such a negative impact on print. Business is always moving toward areas of growth and away from stagnant, declining markets. You can see this trend clearly if you look at IT and business magazines. Print publications in this market are shutting their doors. Business 2.0 just closed. InfoWorld announced earlier this year that it would move to online-only, saying, “Frankly, the editorial staff foresaw the demise of print from a long way off and began making preparations for that inevitable day.” 

Things are shifting and the print world is going to have to adjust, the faster the better.

 

~ Today’s view: http://www.flickr.com/photos/13799608@N08/1517785063/