Posts Tagged ‘social networks’

Social networking in the enterprise will be tough to pull off

Tuesday, April 22nd, 2008

I am a couple of days behind on this story; I am just reading about Forrester Research’s report on the growth of enterprise spending on Web 2.0 technologies. According to the report:

“Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share.”

2.0It’s interesting that social networking is going to be the area of biggest spending for enterprises in the next five years. But this raises a red flag for me. Having worked at big media companies that have the largest technology companies as their clients, I have watched a lot of enterprises (at least in the technology space) try to implement the latest and greatest technologies somewhat unsuccessfully. And I am incredibly skeptical that enterprises are going to be able to successfully implement social networking into their sites.

One of the main factors for social networking to be successful is a big community and affinity – and I’m not sure that the majority of enterprises have the audience to foster a strong social network.

But with that skepticism said, I think that it’s really great that enterprises are going to be trying to implement this stuff. Some of them will undoubtedly be wildly successful, pushing Web 2.0 technologies to get better and bigger and more scalable.

Photo by fffriendly

Social networks and international audiences

Wednesday, April 16th, 2008

My latest article is up on The Industry Standard, Facebook vs. MySpace: The battle for global social network dominance. It takes a look at MySpace and Facebook, and makes a prediction about which will win in the competition for international audience.

When researching the article, I came across a lot of data about social networks in various countries, and it as interesting to see the various social networks that are winning in countries around the world. According to Comscore, “the number of worldwide visitors to social networking sites has grown 34% in the past year to 530 million, representing approximately 2 out of every 3 Internet users.”

Here’s a quick rundown of some of the social networks that are less familiar to those of us in the U.S., and the countries in which they are popular. The data comes from sources here and here.

Orkut – Brazil
Orkut logo

9158.com – China
9158 logo

hi5.com – Peru, Columbia, Central America, Mongolia, Romania, Tunisia
hi5 logo

bebo.com – Ireland, New Zealand
bebo logo

cyworld – South Korea
Cyworld logo

Live Journal – Russia
Live Journal logo

This is also interesting – a visual look at MySpace (blue) vs. Facebook (red) according to Compete.com.

Compete.com myspace vs. facebook

FriendFeed: Feeds, feeds everywhere

Friday, March 14th, 2008

I don’t yet have an opinion about whether FriendFeed is good, bad or indifferent (although I know there are a lot of other people who do). I joined yesterday and very few people who I “know” are using it, so I didn’t take a long time looking it over just yet. But what I did see is this potential issue of many feeds feeding the same thing (via my Facebook mini-feed):

FriendFeed on Facebook

It appears that the way I set things up, my blog is updating my Tumblr is updating my Twitter. And all are updating FriendFeed, which is updating Facebook…this could get ugly. Couldn’t it? And I am not even using all of the social networks. But I imagine that the same thing would happen if I update Flickr – or any other service that I use that feeds to multiple sites.

How do I manage all the feeds that are feeding and cross-feeding everywhere? I don’t think that this is really a FriendFeed problem, per se, it just brought the issue to light for me.