Posts Tagged ‘Pure Incubation’

BusinessWeek’s for sale, the industry is surprised. I’m not.

Wednesday, July 15th, 2009

NOTE: I’ve got some new blogging gigs - primarily for businesses that I’m operating and launching as part of Pure Incubation - and I want to make sure that I’m sharing the content that I’m producing on those blogs here (in case you care!) So when I blog elsewhere, I’m going to include pieces of those posts here and link to the full posts. FYI!

Here’s the article…

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Apparently the media industry is “stunned” that BusinessWeek is for sale. Really? Stunned?

Today’s article in B2B Media Business cites the following:

  • - BusinessWeek lost $85 million in 2008
  • - BusinessWeek has already lost $20 million in 2009
  • - BW’s ad pages declined 17.2% in 2008
  • - This year, BW’s ad pages have declined 36.8% compared to the same period last year
  • - BusinessWeek’s ad pages have dropped 69% since their high point in 2000
  • - Print ad revenue has fallen 59% in the same time period

BusinessWeek coverWhy are people stunned that McGraw-Hill would want to offload a business unit that is bleeding so severely? I understand that BusinessWeek’s brand is valuable and important, but most companies - including McGraw-Hill - can’t absorb $80 million in losses year after year.

I suppose that the shock and dismay people feel at the loss of well-established print entities shouldn’t surprise me. Just look at the outrage that people felt at the thought of the Boston Globe possibly closing its doors, even though that publication is on track to lose $85 million this year.

Read the full article on the Sauce Technology blog

Quiz: What tech entrepreneur are you most like?

Tuesday, June 23rd, 2009

I’m a start-up founder just like many of you, and there are days when I wonder if I’m the only one who feels, acts and thinks the way I do. But there are others that have gone before, and you might be surprised to see which tech founder you are most like. Take our quiz and find out your answer to the question: What tech entrepreneur are you most like?

Click here to take the quiz

(UPDATE: I’m going to ask you for an email address at the end of the process. I wanted to warn you up front so that I don’t catch you off guard!)

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Quiz Sauce logoOne of the things that we’re working on at Pure Incubation is launching a variety of software tools for publishers aimed at helping them solve their most crucial business issues. (If you want to know more about those publishing problem areas, read this post.) We’re doing this through our Sauce Technology business unit, and today I want to introduce you to a specific application - Quiz Sauce.

The quiz above was built using the application - give it a whirl and let me know what you think. Here’s the link to take the quiz in case you missed it above - What tech entrepreneur are you most like?

Quizzes, weddings & fancy men’s shoes

Tuesday, March 31st, 2009

Today we launched a new application at Pure Incubation. It’s an assessment/quiz tool. The application allows us to create multi-page quizzes or assessments with a wide range of question types, point values and responses, and then build results based on the answers that were given by the person taking the test. It’s exciting to launch something new, and I can’t wait to start publishing quizzes, assessments and Websites in a whole range of markets to take advantage of the application’s capabilities.

Like I said, the app launched today and the first quiz is out - What Style Wedding Gown is Right for You? Although this quiz will clearly be the most useful for anyone planning a wedding (and I hope that you’ll forward the link to any bride-to-be that you know), I would love for anyone reading this post to take the quiz and send me feedback. You can find my contact details here or post your comments to the bottom of this post. Seriously - I want to know what you think about the whole thing, specifically the application, but also about the content of the quiz. All comments, both positive and negative, are welcome.

Since I’m talking about the wedding Websites, here’s one more random bit. On the March 12 episode of The Office, Michael Scott (the show’s “hero”) is talking about a business idea that he has planned. Although his imaginary company is called “shoe-la-la,” I couldn’t help but find it humorous that I actually HAVE a site called Shoella. The names are eerily similar. Here’s the clip - enjoy.

And please send me your comments and feedback!

My blog confessions and non-resolution

Tuesday, December 2nd, 2008

If you read this blog with any frequency, you already know that I’m in a bit of a “blog slump.” It’s gotten so bad, that the recent series that I wrote took me nearly a month to complete. A month! I didn’t even realize it was that bad until I just went back and looked at the dates. I should have realized that things were dire when people started alerting me to the fact that I completely missed my promise of a second post being “up tomorrow.”

Writer's blockSo here’s the thing - I have a blogging problem. Actually, I have a few of them. First, I write long posts. Again, this is not news to anyone who reads this blog, past English teachers, or anyone who has ever received an email or a greeting card from me. I’m wordy. I don’t think that this is an inherent problem; the issue is that it takes me too long to write a blog post. When I was in the early days of blogging, I had time on my hands. Now, my business obligations are taking up a great deal of time and I need to cut back on the amount of time that I spend blogging without cutting back on blogging itself - this has been tricky. Actually, it’s been more than tricky. I’m totally bombing at it.

Second, I have heard from a lot of people that the posts that they enjoy the most are the ones that bring in my personal experiences with starting a business. So I’ve been working on trying to figure out a format that I could use that would incorporate more of that type of content. But I’ve been struggling with trying to figuring out the balance of how to write about what I’m doing without a) sounding like a total prima donna and b) actually including information that will be interesting and/or useful to people. If I start writing about my day-to-day experiences, I am more than a little concerned that it will bore all of you to tears.

Finally, I do enjoy the long-form, analysis and informational writing that I have been doing all along, and I don’t want to give it up.

Those are the confessions.

So starting today, I’m going to try something new. I’m going to start adding a different kind of post to my blog repertoire. I stole this idea from one of my favorite blogs, Dooce. In her blog, Heather Armstrong includes a post called Daily Style, which is a short, daily post that includes a photo and a description of some kind of product that she likes and uses. The idea is that she takes something from her everyday life and writes a bit of commentary about it and includes a picture. The end.

Let me first say that Heather Armstrong does this incredibly well. So well, that this year she won the Lifetime Achievement Award at the Bloggies. She’s been copied many times before and will be many times again - and what I do will be a cheap rip-off imitation and probably slightly embarrassing, especially if it is compared to her site.

But here’s the thing. Starting a business is a risky thing. It involves a lot of borrowing nuggets of ideas from people who have gone before, mixing them up in a new way and throwing them out there for the world to see, comment on, reject or embrace. The start-up world isn’t pretty or neat. And nothing would ever get done if someone didn’t get an idea and just decide “What the hell. It’s worth a try.”

So here I go with my experiment in blogging more personally about my start-up journey. This is not a resolution - I am not promising a certain number of posts per day or per week, and I’m not sure that I’ll stick with this format forever. After all, an entrepreneur must be flexible and willing to make quick strategic changes. But based on my confessions, I need to try something new. And although I can’t be sure that this plan will work, I can at least remind myself that the experiment is part of the journey.

Photo by miss pupik

Jumping into the medical market

Thursday, September 25th, 2008

This month marks a milestone for Pure Incubation in the medical market - we just launched our first directory-based site: Orthopedic Product Guide. The site features more than 400 product categories with 1,200 companies, 6,000 products and hundreds of orthopedics resources, including white papers, surgical techniques, case studies, videos and product literature. Come on over the site and browse around if you’re interested; and if you’re really interested and have any feedback or suggestions, those are defintiely welcome, as well.

Orthopedic site 

Up next - 16 more sites focused on various medical specialties.

Pure Incubation’s surprise party

Monday, September 22nd, 2008

The beginning of September was the one year birthday of my company Pure Incubation. And last week, my friends surprised me by throwing me (and my company) a surprise party to celebrate! I had no idea that they were planning this party (who would?!) but it was so fun to have a bunch of my friends, some of my family and a variety of egg-themed food to celebrate.

Everyone wore a Pure Incubation label on their shirt, and some of them (like Moe and Kim) wore blue and white.

Moe and Kim

The egg cake was as delicious as it was cute.

Pure Incubation cake

 

 

 

 

 

 

 

 

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Celebrating milestones

Tuesday, September 2nd, 2008

I am a firm believer that it’s important to celebrate milestones. Anniversaries, birthdays, project launches - in my opinion, they all need to be marked and noted, with proper gift giving, eating & drinking, and celebratory toasts.

Birthday cupcakeToday is the first birthday of Pure Incubation. To celebrate, I’ll have a glass of wine with dinner. But perhaps the most fitting tribute was that today was also my first full-time employee’s first day of work. Today I spent four hours out of the office in meetings, but even so, we got more done today together than I get done in most days of working alone, even when I put in 12+ hours.

The timing was coincidental, but it turns out that a new employee was probably the best gift that I could have given Pure Incubation on its first birthday. Here’s to many more (birthdays AND employees)!

Patience is a virtue that I just don’t have (but I’m working on it)

Thursday, August 21st, 2008

Mothers have a way of making truthful statements that bug the heck out of their kids. My mom was no exception. When I was growing up, one of her favorite things to tell me was “patience is a virtue.” Even writing the words today almost make me growl with disgust and slam the door. That’s the teenager inside of me, of course.

Patience paysI have fought a life-long battle with patience. I know that this story is not unique - very few people like to wait. But I’m writing about this now because I have enduring a trial that is requiring patience that I never thought I could muster - the patience needed to start a company.

I had heard rumors of this before. My old boss Barry, a serial entrepreneur who was the CEO of Connexus Media, the start-up company that I worked for that was sold to Ziff Davis in 2004, has told me stories of his need for patience when we started Connexus. He used to drive to work in the mornings, and instead of turning into the parking lot, he would force himself to stay on the road and go to a diner, or golfing, or to run errands, or to do anything other than going into work. He did this because he knew that he could do nothing to move things along any quicker, and he feared that being in the office would only hurt progress instead of helping it.

I have been working on Pure Incubation for almost a year. In that time, we’ve built a bunch of sites. But until this week, I had yet to launch any of the Web applications that we have been working on building for the past year. These delays rarely had to do with anything that I was working on personally. In most instances, I was just waiting for other people - application developers, designers, researchers - and they needed time to finish the work that they were doing. I should also mention that they weren’t taking a long time - they were taking a reasonable amount of time. I just had a hard time waiting when I was so eager to get going.

Over the course of the past year, I have developed a series of strategies to help myself be more patient. These are just band aids. Honestly, most of them are just distraction techniques - they aren’t solving the root of the patience problem. But these strategies have really helped me stay steadier in the midst of waiting. And my hope (and fear, if I’m being honest) is that waiting will one day teach me patience for good.

Here are some of my strategies:

Get a hobby. This summer, I started taking tennis lessons. The lessons were two times per week, 10:30am-noon. This chunk of time out of the middle of the day didn’t really take away from the amount of time that I worked - I just put in the hours later into the night - but getting away from the office helped to readjust my attitude. I was able to remind myself that if things were moving faster I wouldn’t have been able to take tennis lessons in the middle of the day. And since I enjoyed the experience, it made the waiting more tolerable, as well. Not to mention that it helped my tennis game.

Start a blog. Quick disclaimer: I didn’t start this blog to help myself be more patient. But this blog has helped with the waiting, and has also turned into a powerful tool for my business. Taking the time to think of posts and write them out has been instructive, and having the time to dedicate to my blog reminds me again that moving slowly isn’t such a bad thing. My blogging productivity seems to wane and wax depending on how busy I am, but developing the discipline of blogging has been a way to stave off impatience - while benefiting my business at the same time. 

Do consulting. If you pick the right projects - the kind that teach you something new while paying you to learn - consulting will help you be more patient about the rest of your business. Consulting will give you more work to do (filling some of the hours of waiting), and will also fill the bank account with some cash. For me, part of the difficulty with waiting was the delay in making money, so having something to do that also gave me some much-needed capital was a double win. Even though consulting can be difficult at times, it has helped me have more patience in waiting for my core business to become profitable.

Travel. It’s difficult to take a week away from the office when your business is busy and things are moving quickly. So taking the opportunity to travel - even if it’s a trip in which you’re working from wherever it is that you travel to - and get a change of scenery and have some fun. 

Remember that you’re part of a team. Because I work alone, and have part-time people, consultants and contractors working with me, it’s easy to begin to feel like I’m the only one that cares - which leads to a great deal of impatience. When this happens, I have to remind myself that I’m not alone, that my team is in this with me. I usually give one of them a call (preferably a team member that is supportive and will understand the up’s and down’s I’m going through). This not only helps me reconnect with my team, but it also reminds me that the people I’m waiting for are human, too. This helps increase my patience as I wait for them to get their work done.

Connect with friends, and talk over your issues with them. This is my favorite solution to impatience. I am lucky enough to have some great friends who are always willing to listen and talk through any issues that I’m having - including issues related to starting a company. And last week, when I was at my lowest, feeling the most frustrated, I got this awesome email from my friend (thanks, Moe!):

“I was feeling the need to tell you not to give up five minutes before a miracle. Once on the Today Show this woman lost her huge diamond ring in the hospital trash (she had been in the ER). A nice worker went through huge piles of garbage looking for it. It took forever, but he found it. When they asked him about it taking so long to find he said “you don’t give up five minutes before a miracle.” Cara mentioned that you’re at a very stressful time with your website. You’ll get the website up and running and it’s going to be awesome! Maybe some problems will even lead to better ideas.” (Here is a link to the story, and here is a link to the video. As a side note, at the end of the video the older woman says “they’re really nice” about her family, and reminds me of my grandma, who always used to say the same thing.)

At the end of the day, entrepreneurs need to remain dedicated to their vision and plans through all the ups and downs and changes that take place. And having a little bit of patience - OK, a lot of patience - is really important in reaching the final goal.

Photo by Geekgirly

Wanted: A better workplace coffeehouse

Thursday, July 24th, 2008

As I’ve documented many times on this blog, I work alone, from my home office. This is usually great, but sometimes the house gets too quiet or constricting, or I’ve spent too many days in a row with the same walls around me. When that happens, I usually head to a local coffeehouse that has free Wi-Fi, usually Panera Bread.

CoffeehouseToday I’m working at Starbucks in the Barnes & Noble near my house. I needed to buy a book so it was more convenient to stay here rather than make the 10 minute drive to Panera. But here the Wi-Fi’s not free. Granted, it’s only $3.99, but instead of buying the 2-hour pass, I’m opting to do all the offline work I can, and then send everything when I can connect again at home. Not ideal.

All of this has started me thinking about the trend of remote working and the virtual company. The more wireless devices we have, the more places that have access to broadband, the easier it is to work from home, vacation…anywhere really. And companies like Sun Microsystems are even starting to make moves to dismantle entire offices in favor of the cost savings that they get from having an at-home work force.

I am clearly in favor of telecommuting and working from home. But I realized today, in my imperfect, impromptu Starbucks office, that the at-home worker is up against a number of challenges that a better workplace coffeehouse could help fix.

First, the obvious source of the trouble is that humans have issues with isolation. People are born into communities and we are geared toward being around people. Even the extreme introvert likes their aloneness more when they have recently been around people. There are days when the solitary at-home office is too much and we just need to see little kids doing handstands in line while their frazzled mom waits for her Vanilla Latte. (Yes, that is happening in front of me right now.)

Second, the current options to escape that isolation aren’t really working. Aside from the coffeehouse with Wi-Fi, the only option that I have is the library. But both of these options have problems – the library doesn’t allow the conversations and social interactions that at-home workers are craving, and the coffeehouses aren’t equipped for workplace needs (and there are people trying to enjoy a cup of coffee or lunch without having to be immersed in other people’s work).

Finally, there is another problem with the at-home worker that isn’t often talked about. There is a hole that is left by the lack of idea interchange, the constant refining and tweaking of ideas that happens in an office environment. Even with social networking tools and technology to keep us connected at our disposal, at-home workers do the majority of our thinking and planning and decision-making in a vacuum. It’s not our fault – the majority of decisions that are made day-to-day are too small to set up a conference call to discuss. But without the constant input from our co-workers, and the benefit of the collective brain of the group, our decisions are going to lose some edge, some brilliance will be lost that could have been found if we had a group around us to help us refine our visions.

My suggestion to solve this issue is a workplace coffeehouse. My imaginary coffeehouse would have:

- Free unlimited Wi-Fi.

- Coffee and food to be purchased. Perhaps also some kind of a fee structure for use (a monthly membership, like the gym, perhaps?). This business would have to be able to make money, even with a clientele that doesn’t turn over frequently during the day.

- Tables with locks to secure laptops. Nothing is more annoying than having to pack up all your stuff to use the restroom. Locks that can be used temporarily by the person at the table at the time would be incredibly helpful.

- Comfortable chairs that are meant to be sat in for long periods of time without hurting your back.

- Different areas that can be used for different things. There should be areas for tables of 1, 2, 4, 6, and 10 people scattered throughout the room, as well as a couple of glassed-in rooms that people can use for brainstorming or meetings.

- A start-up open pitch night. Once time per week, people would be able to get up and pitch their ideas and invite the crowd to give them instant feedback – this is like an open mic night for businesses.

- A schedule of speakers who would come in periodically to give advice for the at-home worker. Help desk people to answer questions about home networking issues. Financial advisors. VCs. And even management specialist, all with seminars on how to work remotely better.

- Ways for people to meet each other. Too often people look up from their computer only to avert their eyes if they accidentally look my way. These places would need to encourage communication and interaction.

- Social events surrounding the coffeehouse. The coffeehouse’s softball team could compete in the city league, bowling teams could be formed, or maybe the coffeehouse has a bocce court next to it.

Does it seem like I’m recreating the office? Maybe I am, just a little bit. But this could be the office of the future, where people go to work with other folks from their geographic area, all of whom are working on different projects, jobs and careers. Sounds like an interesting place to me.

What other features would you like this workplace coffeehouse to have?

UPDATE: Another possibility would be for bars to do something like this during the day, when they otherwise wouldn’t be making any money. Just think – WiFi during the day, vodka tonics at night. I think that the clientele would become much more dedicated…

Photo by John Althouse Cohen

Becoming an entrepreneur & the things that inspire us

Wednesday, May 14th, 2008

This week’s article for The Industry Standard is more personal than other articles that I’ve written for them in the past. It’s here: How to Make the Leap from Corporate Hack to Entrepreneur. I give some tips, but mostly the article is a first-person account of my transition from working at a big company to founding my start-up.

In the article I mention a vacation that I took to Arizona. That trip happened in May 2007 - Chris and I went to Phoenix, Sedona & The Grand Canyon to celebrate our first anniversary. At the time we went, I wasn’t thrilled with my job any longer. I was getting the itch to leave, but I couldn’t quite put my finger on why. I loved the people I worked with, I had a good position, relatively good money…but I wasn’t really happy anymore and I couldn’t figure out why.

Then I went to Taliesin West.

I am not a huge architecture fan. I mean, I like architecture, but I don’t know much about it. Chris studied architecture for a year or two in school before switching to industrial design, but even so, going to visit an architecture-related exhibit isn’t what we would normally choose to do. But we were on a road trip and wanted to stop wherever the wind blew us, and however it worked out, we ended up at Taliesin West.

We took the tour. It was an hour-long, guided. In the tour, we went through various buildings on the school campus - Wright’s office, the studio and gardens, the private gathering room and even the family’s bedrooms. All along the way the guide kept telling us all these cool facts and interesting things, totally creative stuff that had my mind racing. Here are a few things that I saw and learned:

- There was an observation point on the grounds where Frank Lloyd Wright and one of his wives (he had three during his lifetime) used to bring chairs to every single night in the spring and summer, to look at the valley around them. There was nothing as far as the eye could see. Standing at that point today, the entire sprawl of Phoenix/Scottsdale was visible.

- The students who attended the school actually built the school before they could attend. They used only the materials that were available on the land. All of Wright’s designs were built to make sure that the buildings blended into the surroundings, and brought the outside inside, as well. This is called organic architecture, and he was way ahead of his time with it.

- Even after the grounds were built, new students didn’t get to live in the buildings. Their first year, they had to go out into the surrounding wilderness area and build their own dwelling on a slab that was there for that purpose. This was like a crash course in architecture - if your dwelling wasn’t good, you would be living with the insects and other animals. Married students often brought their families to experience this with them.

- Frank Lloyd Wright was a major movie buff, so there is a movie theater on the grounds. It’s pretty dark inside the theater, however, so he had the builders dig small cut-outs into the rock along the floor, and installed lights - the first track lighting ever.

- When Wright was a boy, there was a certain set of blocks that he always played with - Froebel blocks. He often credited these blocks as laying the foundation for the basic principles of architecture that he used throughout his career.

Ok, so those are some random things, and you might read them and think “so what?” Or you might think that some are cool and others are mundane. But I left Taliesin West with my mind racing about all the ideas that I had heard, and with the need to be creative burning up in my chest.

It took me a bit of time before I eventually left my job to start Pure Incubation. But this visit to Taliesin West started the avalanche. After this visit, I knew in my heart that I had to leave my corporate gig.

And this visit also reminded me just how important it is to find things that inspire us. To visit new places, see new things, meet new people, take a chance on something unexpected. You never know where inspiration might strike.

These pictures are all from various people on Flickr - all better than any of the pictures I took that day. They are all from Taliesin West.

Taliesin West
Photo by andy54321

Taliesin Sculpture
Photo by bluecanary_dreams

Japenese taliesin
Photo by bluecanary_dreams

Furniture taliesin
Photo by andy54321