My latest article just went up at The Industry Standard – YouTube, Hulu & Joost: Is there room all three video sites? Go give it a read.
In that article, I cite some statistics from Compete.com and point to the graphic on those stats – here it is:
I wasn’t really able to go into all the pros and cons of the various services in that article, but thought I would take a bit of time to break things down a bit more here. First of all, YouTube is kicking all other video services butts, and will continue to do so. It has momentum, users and let’s be honest – it’s fun (and easy) to use. Not to mention that YouTube is owned by Google so there is bound to be continuing innovation with the service, which Robert Scoble claims is in the pipeline as I write this.
Joost is in some trouble. The main issue, as far as I can tell, is that they require users to download their proprietary player in order to watch any Joost videos. I was on the site and wanted to check out an episode of MacGyver (who doesn’t?), but I didn’t because I didn’t want to take the time to download Joost to my computer. This will kill them if they don’t fix it.
I love Hulu so far. I am a sucker for a clean design and easy-to-use interface, and Hulu has both. Plus, there were a bunch of TV shows and clips on the site that I was interested in watching, and with a simple click, I was in business. It was easy to use, the video was high-quality and my experience was great. But Hulu isn’t perfect. For example, it’s not available internationally (there are licensing issues), and it has a limited number of videos available at any given time. Perhaps the weirdest thing about Hulu is that although it features embeddable videos, after a period of time those links break because the videos are pulled off the site. Weird. But even so, I really like Hulu.
In fact, here’s a clip from Hulu for your viewing pleasure (at least it will be pleasant if you like The Office). And this is another user testimony for Hulu – even though I know that this video will no longer be available one day, I like the service so much that I am willing to risk it.