Posts Tagged ‘online video’

You know about YouTube, but have you heard of Hulu or Joost?

Thursday, May 1st, 2008

My latest article just went up at The Industry StandardYouTube, Hulu & Joost: Is there room all three video sites? Go give it a read.

In that article, I cite some statistics from Compete.com and point to the graphic on those stats – here it is:

 

I wasn’t really able to go into all the pros and cons of the various services in that article, but thought I would take a bit of time to break things down a bit more here. First of all, YouTube is kicking all other video services butts, and will continue to do so. It has momentum, users and let’s be honest – it’s fun (and easy) to use. Not to mention that YouTube is owned by Google so there is bound to be continuing innovation with the service, which Robert Scoble claims is in the pipeline as I write this.

Joost is in some trouble. The main issue, as far as I can tell, is that they require users to download their proprietary player in order to watch any Joost videos. I was on the site and wanted to check out an episode of MacGyver (who doesn’t?), but I didn’t because I didn’t want to take the time to download Joost to my computer. This will kill them if they don’t fix it.

I love Hulu so far. I am a sucker for a clean design and easy-to-use interface, and Hulu has both. Plus, there were a bunch of TV shows and clips on the site that I was interested in watching, and with a simple click, I was in business. It was easy to use, the video was high-quality and my experience was great. But Hulu isn’t perfect. For example, it’s not available internationally (there are licensing issues), and it has a limited number of videos available at any given time. Perhaps the weirdest thing about Hulu is that although it features embeddable videos, after a period of time those links break because the videos are pulled off the site. Weird. But even so, I really like Hulu.

In fact, here’s a clip from Hulu for your viewing pleasure (at least it will be pleasant if you like The Office). And this is another user testimony for Hulu – even though I know that this video will no longer be available one day, I like the service so much that I am willing to risk it.

Online video advertising – stats and status

Wednesday, April 23rd, 2008

My latest article for The Industry Standard is now up online: Three online video formats for the future. In the article, I take a look at the current state of online video advertising, and make some suggestions about where video advertising might be able to head in order to stay relevant to the medium and to move beyond traditional ad formats.

In the course of researching for the article, I came across a lot of great online video stats. These are in addition to some earlier articles about online video that I posted to this blog. Those articles are here:

Online video stats for September 07
Video is not going to kill the Internet in 2010
Some more YouTube stats

The new data covers a wide variety of information, from online video usage to online video advertising metrics. I just am going to include it here because it’s great information for anyone who is following online video. I’ll also include links to all the sources so that you can explore the information in context.

Online Publishers AssociationOnline Video Advertising, Content and Consumer Behavior (PDF)
Online publishers association logo
This report contained a great deal of useful data, particularly about audience reception to online video advertising, including the following statistics:

  • Over 40% of U.S. online video users watch online video on at least a weekly basis; over 70% at least monthly.
  • 80% of U.S. online video users have watched an advertisement in an online video. Of those people, 52% took action after watching that video; 28% looked for more information; 19% clicked a banner ad that accompanied the video; and 16% bought something as a result of the ad.
  • 56% prefer that the advertisement is related to the video content.
  • Both 15- and 30-second pre-roll ads are effective at lifting brand awareness; 30-second ads outpace 15-second ads in “likeability.”

Advertising.comBi-Annual Online Video Study: First-Half 2007 vs. Second-Half 2006 (PDF)
Advertising.com logoThis study bills itself as the “who, what, when and what works of online video consumption and advertising.” The most surprising data from this study is the age range of online video consumers.

  • 31% of 18 to 34 year olds watch streaming video; 69% stream video more than once per week
  • 69% of consumers 35 and over watch streaming video; 47% stream video more than once per week
  • 95% of those surveyed are streaming video at home (vs. 4% at the office and 1% at school); 45% of streaming takes place in the evening.
  • 42% of consumers have forwarded a video clip to a friend
  • 94% of consumers would prefer to view ads than pay to watch a video
  • 63% of consumers would prefer ads that are shorter than television ads
  • Consumers are 8% more likely to view a 15-second advertisement through to completion (vs. a 30-second advertisement)
  • The 30-second pre-roll slightly outperforms the 15- and 5-second ads when measured in terms of click-through rate

BtoBInteractive Marketing Guide

Online video advertising spending

comScoreMore than 10 billion videos viewed online in the U.S. in February (08)
comScore logoThis is the most recent data that I could find – the highlights:

  • U.S. Internet users viewed more than 10 billion videos in February; this is a 3% gain vs. January, and a 66% gain from February 2007
  • 135 million U.S. Internet users spent an average of 204 minutes watching online video in February
  • 72.8% of U.S. Internet audience viewed an online video
  • The average online video duration was 2.7 minutes
  • The average online video viewer consumed 75 videos

Recommended reading: Online video blogs

Friday, November 30th, 2007

One of the best ways to stay up-to-date about any online or Internet technology is to read the blogs written by the people who are the absolute experts in the field. The following are some of my favorite

Online video blogs

The Business of Online Video- From StreamingMedia.com and written by Dan Rayburn, the company’s executive vice president, “the business behind the technology of online video.”

Online Video Insider- From MediaPost, co-written by six guys from the industry, “The inside line on Internet content and advertising.”

NewTeeVee’s Online Video- The NewTeeVee blog, part of the GigaOm network, has an Online Video category.

Inside Online Video- “A look at the fast rising online video industry,” written by Mike Abundo for b5 media.

WillVideoForFood.com- Written by Kevin Nalts, a “self-proclaimed viral video genius,” covering “the fun and profit of online video.”

Scobleizer- Written by ubiquitous smart guy Robert Scoble, his blog isn’t specifically about online video, but he makes a lot of videos and talks about video quite a bit – and it’s a must-read for anyone who follows the Internet, anyway, so add it to your RSS reader.

Webby's 12 most influential online videos of all time

Tuesday, November 27th, 2007

Webby Awards logoI just saw a pointer to this over at Boing Boing. The Webby Awards site has posted a list of the 12 most influential online videos of all time. Included are classics such as 2000′s All Your Base Are Belong To Us and JibJab’s “This Land” (Chris made me watch this one more than once). Enjoy!