Everyone knows at least one skimmer. Someone who doesn’t really read their email that closely, the person who reads enough to “get the point” but might miss a lot of the details.

The life of a skimmer is trecherous. They go to meetings and get asked a question “about that email that was sent yesterday” and have absolutely no idea how to answer. They never know what time the party is going to start, or who was invited, or what day it is going to be held.

Skimming causes problems. But for whatever reason, skimmers can’t stop. They might just think it’s ridiculous that people send long email messages. They might be “all about efficiency” or “impatient” or “don’t care.” The list of reasons is long.

I know some skimmers, and they are going to think this blog is about them. But it’s not. It’s about what happened to me when I became a skimmer and what I learned from the experience.

I am NOT the skimming type. I am detail-oriented, I read every word. I’m the person who explains what’s going on to the skimmers during the meetings. But with starting all these businesses, I have a lot of details going on at once. And a couple of weeks back, I forgot that my book club was meeting in a week and I still hadn’t bought a book.

My book club is a little non-traditional - it’s a history book club, we pick a different historical topic every time we meet, everyone reads a different book, and then we attempt to explain to each other what we read to try to surround the topic and get a better understanding of history. This is not because we are history buffs, but because - to put it kindly - our historical knowledge is somewhat lacking. In past book clubs, we have read about apartheid in South Africa, the time of the Cultural Revolution and Mao Zedong, and the Crusades. This book club topic was Cuba and Castro, which turned out to be very timely.

So I headed over to Amazon.com to search for a book on Cuba. I have learned my lesson in previous book clubs to not get a book that’s too long, or one that’s too intellectual - I wouldn’t be able to get through either in a week. I also know that the crowds are usually right, so I always go for a bestseller.

So I searched on “Cuba.” The first book was a travel guide, I knew to skip that. Number 2 was a book called I Was Cuba: Treasures from the Ramiro Fernandez Collection, and it was under $20, had a 4.5 star rating with 12 reviewers. I clicked to the page to find out more. The book description said this, the full text is below. But to show you what I saw, I will BOLD the parts that I read (when skimming):

“While most think of Cuba as a mythical island of rum, rumba, and revolution, period photographs reveal a more complex place. I Was Cuba is an original look at Cuban history as seen through the Ramiro Fernandez Collection arguably the world’s leading archive of Cuban photos and ephemera. I Was Cuba showcases rare, vernacular images from the nineteenth century through the revolutionary period, exploring the everyday and the eccentric. With texts from famed Cuban writer Reinaldo Arenas (Before Night Falls), this captivating volume is an intimate view into a bygone era of glamour, political upheaval, and astounding visual culture.”  

I bought the book. When it came, I found that this was not a book that I could read for book club - because there were no words. The “texts” were few and far between, and were simply short quotes. This book was a collection of (random, interesting, but not even that historical) photographs.

I bought a picture book for my book club.

And I was caught - a skimmer!

This experience helped me realize that being a skimmer is painful. But that sometimes everyone is going to skim. However, since I don’t want skimmers to skim when they are reading something that I wrote, especially an email, I need to work to combat skimming every way that I can.

So here are the five things that that you can make sure that your email messages get read by skimmers:

1) Put the point of the message in the subject line. Don’t waste the subject line with “hey” or “hello.” Put the subject of your message right in the subject line.

2) Make your point in the first sentence. Don’t take a long time to get to the point or explain background - you can do that later. Make the point in the first sentence of the first paragraph of the message.

3) Elaborate in the rest of the email - but keep your main point in the first sentence of each paragraph. Sometimes skimmers will “read” the whole email by reading the first sentence of each paragraph - so keep your main point up top.

4) If there is something that someone must read and it’s not at the top of the message, use the person’s name, in bold. And maybe underline it. This might offend a non-skimmer just a bit, but the skimmer is sure to notice their name bolded. Skimmers look for bold and bullets - they are a skimmer’s lifeline - so use them for important points in your email message. Because when she’s skimming a long email, Melissa I need you to do this, will really stand out.

5) Put a call-to-action before your signature. At the very end of the message, if there is some action that needs to be taken based on the message, remind the person at the end. “Please call me by the end of the day tomorrow.” or “I need your list of suggestions by noon.” That way the skimmer will know that they need to do something with the email, and your chances of getting a response will go way up.

And don’t follow my example and put a long personal story before the five main points in your message - the skimmers will never get that far.

Every time I watch a football game, someone asks “How do they make those yellow lines on the field that mark the first down?” And no one ever knows the answer. Yesterday, watching the (disappointing) Super Bowl, my sister-in-law asked the question and suggested that I write about it, so I thought I would oblige.

It turns out that the “First and 10″ lines have been appearing on your screen since 1998 and are the invention of a company called Sportvision. The simplicity of the yellow lines, which show up on the ground to mark the first down line, and appear to be painted on the ground, with players and refs and the football able to walk over the lines, belies how complicated it actually is to create them on your television screen. I would love to simplify this for you, but it’s beyond me - so here’s the description from the Sportvision Web site:

“A laser placed in the center of the field is used to collect data on elevation points. That information is used to draw a computer map of the contours of the field, and the map is adjusted and overlaid onto the camera’s view of the actual field. Anywhere from three to five separate broadcast cameras are outfitted with custom Sportvision sensors and encoders to capture camera data so that the 1st and Ten Computers can enhance one camera “live” with the yellow line, and any of the others for use in replay. As cameras pan, tilt and zoom, this data enables the virtual line to follow suit, staying in perspective and getting larger and smaller, as needed.

“Drawing the yellow line so that it appears to be painted on field underneath the players is accomplished through a sophisticated process of color keying that allows the operators to tell the computers what colors to draw on (grass, dirt) and what not to draw on (skin, uniforms). And finally, after adding the precise location of the first down marker to the system and… voila … The Yellow Line appears like magic on your TV screen.”

It also turns out that we aren’t the only ones who think that the yellow lines are cool - they have a 98% approval rating from fans, and the company has won multiple Emmy’s for the technology. Sportvision also has other technology solutions that are used in baseball, basketball, golf, horseracing and motorsports, among others.

I’ve spent much of the last week traveling to Binghamton, spending time with my friends and family celebrating Christmas. It was a really nice break and I enjoyed all of it - the food, the parties, the presents - with the exception of missing my brother and Michele (who spent Christmas in Switzerland this year) and my cousin Jeff and his fiance (who were in Ohio).

Each year, it seems like there are a few truly memorable gifts that are given or received. Last year, Chris and I made “Fix-it-Club” hats for my dad, Carol & DJ, as part of the “club” that was founded based around DJ’s propensity to break things, and my dad’s skill at fixing them. And last year, Michele gave all the women in my family bracelets in support of Breast Cancer Research, in memory of my grandma - it was our first Christmas without her, and the first Christmas Eve that we celebrated in my lifetime that wasn’t at her house.

This year, three gifts top my list. Chris gave me two of them - a flute, which I mentioned to him in passing that I would like to start playing again; and tickets to see the Nutcracker in Boston. We went to the show last night, and it was fun and magical, just like it is every time I see it. If you live in Boston, go next year! It is worth it.

The other gift was something that I got from my Aunt Mary, and is incredibly special. The back story is that when my grandma was alive, she used to have a collection of about 50-100 old postcards that she would pull out from time to time to show people. My grandma had a ton of information bits like this - she would clip articles from the newspaper or find old photos and she would keep them in a drawer in her living room and would show us various things when we came to visit. She also would write all over these pieces of paper in her cursive scrawl, I think to try to make sure that she remembered the names of the people in the photos for when she was telling the stories about them.

So for Christmas, my Aunt Mary framed this collection of holiday postcards and gave a bunch to all the people in my family. SO COOL! I love these things. She knew that I would love them so she gave me six - I’m still trying to decide how best to display them. My favorite three are pictured in this post.

The coolest thing about the postcards, though, is that you can still read the backs of them. All of these were sent to someone (an ancestor of mine, possibly?) named Miss Frances Jennings from Candor, N.Y. That’s all that can be found in the address line - I guess you didn’t need too much information to get the postcards to the right house back in 1909, when sending a postcard cost only 1 cent.

Thanks to the Internet, I was able to do a bit of research on the people who sent and received the postcards. This is all speculative, because I can’t be sure that any of the people in the postcards are 100% definitely the people who I found on the Internet, but it’s interesting either way!

The back of the first postcard (pictured above) provides a huge hint - which is that J. Herbert Jennings, Jr. was somehow associated with Miss Frances Jennings (likely her father). And I managed to find out some information about a J.H. Jennings Sr., namely that he was the local druggist at Candor Corners in 189? (random fact: at some point, the store burned down). It appears that he may have also been the town supervisor, the chief office in town, from 1894-1896. He married Matie Wells on December 21, 1871, in Oneonta, N.Y. I think that this is the father of J.H. Jennings, Jr. and the grandfather of Frances Jennings.

Some sad news for the Jennings family on September 29, 1904, when Mary Augusta Wells (the proper name of Matie?), wife of J.H. Jennings, passed away. In 1933, it appears that the Jennings were still in business and that both J.H. Jennings Sr. and Jr. were still living in Candor, based on the information in this old phone book.

The postcards were all sent by different people, but at least two of them seem to be from family members in Seattle, Washington - one from Auntie Ric (pictured above) and the other from Cousin Mable. They are postmarked with a stamp from the World’s Fair Seattle 1909, which appears to be the Alaska-Yukon-Pacific Exposition, a fair that was put on to publicize the development of the Pacific Northwest. I have no idea if the relatives were involved in that World’s Fair, but it’s wild to think that they were in Seattle in the early 1900’s when Seattle still looked like this and there were no airliners to take you there from New York:

One of the most interesting people in the Jennings family line is Eleanor Jennings, whose obituary says that she was born on May 1, 1924, to J.H. Jennings Jr. and Daisy Wales Hunt Jennings. Eleanor graduated from Candor High School in 1941 and in 1944 magna cum laude from William Smith College. She wrote a book about her family and their role in Candor called Echoes from Yesterday. (I am trying to get a copy.) She also taught and travelled extensively, and published both prose and poetry. She had a half sister named Frances Mary Jennings, who I believe is the Frances from the postcards.

There was also an Eleanor Jennings from Candor, N.Y., who served as an alternate delegate to the Republican National Convention in 1928, but this must have been a different Eleanor - maybe another family member? This is still amazing to me, however, as the first woman didn’t get elected to the Senate until 1932. (The first woman went to the Republican National Convention as a delegate in 1900.)

I realize that this is just a lot of rambling about the possible history of some people that may or may not be my ancestors, but it’s very cool how much of the past the Internet has opened to us now that many old documents have been scanned and indexed. I hope that one day all of the books and documents that we have stored in warehouses and libraries are archived digitally.

Happy Holidays, everyone!

Last night I had a delicious fondue dinner with Matt and Michele (my brother and sister-in-law) in honor of St. Nicholas Day, which is celebrated in Switzerland on December 6. Michele’s family is Swiss, and I lucked out in getting to partake of this year’s festivities.

Contrary to what I thought before I knew any better, in Switzerland, St. Nicholas Day is different than Christmas. On St. Nicholas Eve, children in Switzerland leave out a boot, and hopefully wake up on Dec. 6 to find it filled with chocolates, nuts and oranges. St. Nicholas - or Samichlaus - is accompanied on his journeys by a dark and scary friend Schmutzli and a donkey. Rumor has it that the bad kids get coal and a beating from Schmutzli’s switch. Lucky for me, I got a Lindt chocolate snowman instead. Happy St. Nicholas Day!

Photo from the Switzerland Traveler

For some reason, people love Halloween. I’m not sure if it’s just that creative people like Halloween because they can let their inspiration flow, or if it’s something else, but I know a lot of people who LOVE LOVE LOVE the holiday. It’s not my favorite, personally. But my sister-in-law Michele loves it. And she and my brother Matt throw the best Halloween party every year. I dressed up this year as Princess Fiona, the wife of Shrek. I picked the costume purposely because I have a Halloween day event that a lot of little kids will be at, and I wanted them to be able to recognize who I was and not run away. I’m not sure if I will be successful because I scared Matt and Cara with my green makeup – Matt kept looking at me and saying that I was freaking him out because I didn’t look like myself.

Anyway, I didn’t really know exactly what Fiona looked like before I dressed up, so I found pictures on the Internet to model my costume after. A good way to find image of the person or thing that you’re dressing up as is to use Google image search. That’s how I found my model. But there are a lot of other tools that you can use if you’re looking to create a last-minute Halloween costume. This post from Lifehacker gives a list of places that you can go to print your own mask. If you have the clothes that your character would wear, but just can’t make yourself look like that person, it’s an easy (and low-cost) way to “disguise” yourself. There are also a number of sites that help with inspiration if yours is lacking – two that I came across are Costumzee and Costume Idea Zone, which also provides some handy idea for the reluctant party-goer.

This past weekend I went to Stow, Ohio, for my cousin Jay’s wedding, and we had some down time on Saturday so my husband, brother and sister-in-law all headed to Hale Farm & Village. Along with square dancing (which Chris and Michele participated in), and kettle corn (different from the sweet version that New Englanders are used to but even more delicious, in my opinion), there was a working forge with a couple of blacksmiths demonstrating their craft. I could stand and watch them make their products for hours. I figured it would be a stretch to figure out a way to connect this traditional craft with the Internet, but a quick search online turned up a whole host of resources for blacksmiths, including AnvilFire.com, which features a number of online chats and discussion boards, step-by-step guides to metalworking, a glossary of terms, and a store to buy products.