Posts Tagged ‘Greenpeace’

The greening of the world

Tuesday, October 16th, 2007

Environmental protestBeing environmentally conscience is trendy right now. Let me be quick to say that I think this is a good thing, I don’t mean to belittle the movement with my choice of words. I also think that the United States has hit a tipping point, and that environmental causes will never go back to being just left-wing issues, due in part (at least) to the work that Nobel Peace Prize winner Al Gore has done to educate the masses on environmental issues. Along the way, Gore has managed to recruit a large number of high-profile celebrities to the cause. The verdict? It is now “cool” to be green. Today is “Blog Action Day” and 19,745 bloggers (including myself) have signed up to blog about the environment. Along with bloggers, companies are moving to earth-friendly messaging. When something is as cool as “being green” is cool, it’s time to market that angle for all its worth. Some examples:

GM has a corporate responsibility section of its Web site with numerous assertions of its greenness.

Steve Jobs wrote a letter about Apple being green. (Greenpeace disagrees, claiming that the iPhone contains hazardous chemicals.

P&G’s Environmental Science Department is (thankfully) asking the same questions as consumers of its products, such as “When the ingredients in Tide and Crest disappear down the drain, where do they end up?”

My verdict: Green may be getting popular, but we still have a long way to go before we get it right.

* The little girls in the picture are my friends Charlotte & Rob’s daughters.

~ Red Door ~