Posts Tagged ‘enterprise’

Social networking in the enterprise will be tough to pull off

Tuesday, April 22nd, 2008

I am a couple of days behind on this story; I am just reading about Forrester Research’s report on the growth of enterprise spending on Web 2.0 technologies. According to the report:

“Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share.”

2.0It’s interesting that social networking is going to be the area of biggest spending for enterprises in the next five years. But this raises a red flag for me. Having worked at big media companies that have the largest technology companies as their clients, I have watched a lot of enterprises (at least in the technology space) try to implement the latest and greatest technologies somewhat unsuccessfully. And I am incredibly skeptical that enterprises are going to be able to successfully implement social networking into their sites.

One of the main factors for social networking to be successful is a big community and affinity – and I’m not sure that the majority of enterprises have the audience to foster a strong social network.

But with that skepticism said, I think that it’s really great that enterprises are going to be trying to implement this stuff. Some of them will undoubtedly be wildly successful, pushing Web 2.0 technologies to get better and bigger and more scalable.

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