Posts Tagged ‘Blogging’

I'm launching a record label

Tuesday, April 1st, 2008

Anyone who has read this blog for any length of time knows that my company Pure Incubation is working on starting lots of companies. You probably also know that when I get to announce the launch of one of them, I am really excited (and usually a bit relieved!)

Fat J Records logoToday I get to announce that my latest project is launching: Fat J Records.

I’ve been working on getting this independent record label off the ground for awhile, but I feel like it’s finally official because I’ve signed my first artist: Cara Austin.

Check out her site here:

I’ve mentioned Cara Austin here before – because I really like her music – but now I am more than just a fan, I’m her label.

To be honest, I’m still figuring out all the kinks with what’s involved with owning and running a record label. The idea to even start this type of business came from a post that I wrote earlier this year about the music industry and the things that are changing with the way that music is sold and promoted because of the Internet. That post is here if you want to give it a read.

The bottom line about the online music business is that no one has it just right yet, so I figured that I might as well jump in now when all the fun stuff is happening.

One thing that I know for sure is that the Internet is changing the fan/artist relationship, and with that in mind, Cara Austin’s blog has launched on Tumblr. I think that the Tumblr microblogging platform might be just perfect for an artist blog that will likely include a lot of pictures, quotes, and short bits and links, as well as video and audio clips. I’m going to be the primary writer of the blog, and I won’t only be posting about Cara Austin and her musical career, but also about our adventures in exploring the online music industry – so feel free to give a read or follow us there.

Second, I don’t think that the online music business models are going to be figured out by one small independent label working alone. So with this post, I invite all of you to get involved. Do you have ideas about what needs to happen to change the music industry? Why don’t you post them here. Are you an independent record label yourself, or an Internet business that is making the best use of the new music models that are emerging? Let’s work together. Send me an email and let’s see if and how we can collaborate.

The launch of a business is always exciting. But today is particularly thrilling for me as the music industry is all new for me. It’s seems sure to be a wild ride.

How to embed a YouTube video into your WordPress blog

Thursday, November 29th, 2007

This may seem like a beginner tip to many of you long-time WordPress bloggers, but the first time that I tried to embed a YouTube video into my WordPress blog, I couldn’t figure it out. (If you don’t want the back story, just skip to the end of this post for the how to.)

Here’s what I did. I am sure that many first-time video posters can relate. I went to YouTube, found the video that I wanted to include, pulled the code from the “embed” area, switched to “code” from “visual” mode in the WordPress editor, and pasted the code. This didn’t work. It displayed an empty box where the video should be, with the broken link x. Broken image

I then proceeded to search through the WordPress manual and help forums for about an hour and still had no luck. I finally found this site, which provided me with the answer.


  1. Click on the “Users” link in the Admin area of your WordPress blog.
  2. If you have multiple users, click “edit” next to your profile.
  3. Turn off the “Use the visual rich editor when writing” feature.
  4. Write your post. You’ll see that the options for “visual” and “code” are gone. You can now paste the YouTube embed code into the post and it will display perfectly.

One word of caution – you can’t switch back to using the visual rich editor after you paste the YouTube code or you’ll have the same problem. You need to publish your post before switching back to the visual editor.

Just for fun, here’s a video about blogging that I found thanks to Penelope Trunk’s Brazen Careerist blog.


How to make your business more environmentally friendly

Thursday, October 18th, 2007

I have a friend who is a nurse at a large hospital in the Baltimore area. She is committed to environmental causes, and has an “activist” personality – when she disagrees with something, she doesn’t stand by silently and watch things unfold. So when she could no longer tolerate all the bad environmental practices at her workplace, she decided to send the president of the hospital a letter along with a copy of the movie “An Inconvenient Truth.” Eventually, after some follow-up phone calls, she was put in touch with one of the executives of the hospital and is now heading up a committee to try to change some of the less-than-environmentally-friendly practices and policies.

She is frustrated. It’s hard work, slow-going and difficult for a nurse to get buy-in from the executives and directors. She’s putting in sometimes 40 extra hours per week on this project (on top of her regular hours). She is not getting paid for the additional work. And she feels guilty about spending so much time on the project because she could be playing with her daughters.

When I saw my friend a couple of weeks ago, I asked her if it was worth it. She couldn’t really answer me because she feels like nothing has changed from her efforts. But she is hopeful. And she made a convincing argument about why she is trying so hard.

Her belief is that even though she helps her family be environmentally conscious – by recycling, using energy-efficient light bulbs and appliances, eating locally grown food, driving a hybrid car – they will never have the environmental impact that the one hospital has in a very short period of time.

I looked it up. According to the Hospitals for a Healthy Environment (H2E) Web site, “The nation’s hospitals generate approximately 6,600 tons of waste per day. Though we commonly associate hospitals with regulated medical waste generation, as much as 80 to 85% of a health care facility’s waste is non-hazardous solid waste—such as paper, cardboard, food waste, metal, glass, and plastics—similar to what you would find in other commercial facilities.”

In contrast, each individual in the U.S. generates on average 4.4 pounds of waste per day per person. Don’t get me wrong, this is still bad because over the course of a lifetime, the average American will throw away 45,000 tons of trash.

But the hospitals in the U.S. generate that much waste in 6.8 days.

This sounds like I am drawing a conclusion that one person doesn’t make a difference, that no matter what our individual efforts are, they will never be enough to combat the negative impact of big business. But I’m not saying that one person can’t change the world –one person can have a significant impact, just look at my friend – but a company has a much bigger environmental footprint than any one person, and a big company even more so. So perhaps the time of the each individual is well-spent trying to influence the people around them. Change from the bottom up.

So what can your company do? And how can you help to influence the people around you to change? Here are some ways to get things done that will make a positive environmental impact.

Let your employees telecommute. Some corporate cultures are still trying to get over the idea that employees are less efficient if they work from home. The truth of the matter is that companies that offer telecommuting enjoy improved productivity of 7% to 20% or more. And every person that works from home helps the environment. To see just how much, check out this calculator that allows you to measure the amount of emissions and gasoline that is saved through telecommuting by entering the number of workers, miles of the commute and number of days working from home. Just see how quickly the numbers add up.

Recycle. This may seem so obvious. But one company that I worked at (recently!) had no recycling at the office. None. There were not even any bins to recycle paper. When I left that job, I spent the last two weeks cleaning out my office and hauling boxes of paper and magazines to the church down the street where they have a paper recycling dumpster.

Get a paper recycling dumpster. There are probably many places you can do this, but the one that I have seen is Paper Retriever. By signing up for the program, you can get a paper recycling dumpster in your office’s parking lot, fill it with paper and then donate the proceeds to a local school or environmental charity.

Use an environmentally friendly Web host. Facilities like Affordable Internet Services Online (AISO) use solar panels to run their data center and servers that reduce energy use by 60%.

Start reading an environmental blog.
Here are 20 options. By reading an environmental blog every day, it will help keep you plugged into environmental issues and thinking about ways that you can make a difference.

There’s a lot that you can do. There’s even more that your company can do with your help

~ Surprising Green ~

Blog Action Day a success

Wednesday, October 17th, 2007

I just heard from the folks at Blog Action Day on the final statistics for their endeavor, and it sounds to me like their mission was a success. Their goal was to activate bloggers across all topic areas to spend one day blogging on the environment – the final tally was that 20,603 blogs participated. You can find more information about the event and sign up to be notified about next year’s event at the Blog Action Day Web site.  

The greening of the world

Tuesday, October 16th, 2007

Environmental protestBeing environmentally conscience is trendy right now. Let me be quick to say that I think this is a good thing, I don’t mean to belittle the movement with my choice of words. I also think that the United States has hit a tipping point, and that environmental causes will never go back to being just left-wing issues, due in part (at least) to the work that Nobel Peace Prize winner Al Gore has done to educate the masses on environmental issues. Along the way, Gore has managed to recruit a large number of high-profile celebrities to the cause. The verdict? It is now “cool” to be green. Today is “Blog Action Day” and 19,745 bloggers (including myself) have signed up to blog about the environment. Along with bloggers, companies are moving to earth-friendly messaging. When something is as cool as “being green” is cool, it’s time to market that angle for all its worth. Some examples:

GM has a corporate responsibility section of its Web site with numerous assertions of its greenness.

Steve Jobs wrote a letter about Apple being green. (Greenpeace disagrees, claiming that the iPhone contains hazardous chemicals.

P&G’s Environmental Science Department is (thankfully) asking the same questions as consumers of its products, such as “When the ingredients in Tide and Crest disappear down the drain, where do they end up?”

My verdict: Green may be getting popular, but we still have a long way to go before we get it right.

* The little girls in the picture are my friends Charlotte & Rob’s daughters.

~ Red Door ~

Blogging and SEO

Wednesday, September 19th, 2007

Chris BaggottI just talked to Chris Baggott, co-founder of ExactTarget, about Compendium Software, his new company that has a product focused on “organizational blogging.” From his description, the tool is pretty slick and a potential power-tool for the enterprise, but I was most impressed with the SEO benefits in Google’s organic search results. To demonstrate, Chris suggested that I use Google search and type in the phrase “Blogging Best Practices.” His company was listed #11, on page 2 of the search results.  Then he had me search for “Easy to use Blogging Software” – it was the #2 listing, page 1 in organic results. This is all done by the company’s technology and a process that he calls “compending.” A blog tool that has the power to impact search results in this way is going to make some noise. There’s an interview with Chris on Inside Indiana Business where you can hear him talk about his company and its technology.