If you read this blog with any frequency, you already know that I’m in a bit of a “blog slump.” It’s gotten so bad, that the recent series that I wrote took me nearly a month to complete. A month! I didn’t even realize it was that bad until I just went back and looked at the dates. I should have realized that things were dire when people started alerting me to the fact that I completely missed my promise of a second post being “up tomorrow.”
So here’s the thing – I have a blogging problem. Actually, I have a few of them. First, I write long posts. Again, this is not news to anyone who reads this blog, past English teachers, or anyone who has ever received an email or a greeting card from me. I’m wordy. I don’t think that this is an inherent problem; the issue is that it takes me too long to write a blog post. When I was in the early days of blogging, I had time on my hands. Now, my business obligations are taking up a great deal of time and I need to cut back on the amount of time that I spend blogging without cutting back on blogging itself – this has been tricky. Actually, it’s been more than tricky. I’m totally bombing at it.
Second, I have heard from a lot of people that the posts that they enjoy the most are the ones that bring in my personal experiences with starting a business. So I’ve been working on trying to figure out a format that I could use that would incorporate more of that type of content. But I’ve been struggling with trying to figuring out the balance of how to write about what I’m doing without a) sounding like a total prima donna and b) actually including information that will be interesting and/or useful to people. If I start writing about my day-to-day experiences, I am more than a little concerned that it will bore all of you to tears.
Finally, I do enjoy the long-form, analysis and informational writing that I have been doing all along, and I don’t want to give it up.
Those are the confessions.
So starting today, I’m going to try something new. I’m going to start adding a different kind of post to my blog repertoire. I stole this idea from one of my favorite blogs, Dooce. In her blog, Heather Armstrong includes a post called Daily Style, which is a short, daily post that includes a photo and a description of some kind of product that she likes and uses. The idea is that she takes something from her everyday life and writes a bit of commentary about it and includes a picture. The end.
Let me first say that Heather Armstrong does this incredibly well. So well, that this year she won the Lifetime Achievement Award at the Bloggies. She’s been copied many times before and will be many times again – and what I do will be a cheap rip-off imitation and probably slightly embarrassing, especially if it is compared to her site.
But here’s the thing. Starting a business is a risky thing. It involves a lot of borrowing nuggets of ideas from people who have gone before, mixing them up in a new way and throwing them out there for the world to see, comment on, reject or embrace. The start-up world isn’t pretty or neat. And nothing would ever get done if someone didn’t get an idea and just decide “What the hell. It’s worth a try.”
So here I go with my experiment in blogging more personally about my start-up journey. This is not a resolution – I am not promising a certain number of posts per day or per week, and I’m not sure that I’ll stick with this format forever. After all, an entrepreneur must be flexible and willing to make quick strategic changes. But based on my confessions, I need to try something new. And although I can’t be sure that this plan will work, I can at least remind myself that the experiment is part of the journey.
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