Posts Tagged ‘Barack Obama’

Obama's online strategy

Thursday, August 14th, 2008

Last night, I read the article on TechCrunch about how Obama has overtaken Kevin Rose as the most popular person on Twitter. I hadn’t been following Obama before, so I decided to check out the Obama Twitter feed and I noticed this message:

Barack Twitter

This is smart online marketing. Holding out a carrot like the VP candidate – an issue that has been debated and talked about so much – is just smart. So, after following Obama on Twitter (“he” reciprocated the follow First to know about Obama's vp candidatewithin minutes), I went to the Web site link that was posted. Again, a stroke of marketing genius. Because even if I am not going to vote for Barack Obama, I really want to be in the group of people who are the first to know who his running mate is going to be. So I gave up my email address. And my phone number. And now Obama’s campaign can continue to market to me from now through November.

(Find me on Twitter @mchang16)

Domain speculators are "whack jobs," according to CNN's Cafferty

Friday, November 16th, 2007

Jack Cafferty
I happened to catch a story on CNN’s The Situation Room a couple of days ago about some Joe Biden-related domain names. Turns out that the domains www.biden08.com and www.joebiden2008.com are owned by Fallon O’Brien from Indiana. Apparently, O’Brien tried to sell the domain names to the Biden campaign, but they didn’t want to pay. From a campaign spokesman:

“We we not going to overpay for a domain. We already have one we’re quite happy with. That’s JoeBiden.com, and people find us just fine.”

What is O’Brien doing with these domains? He isn’t using them for any kind of negative ads about Biden, nor is he monetizing those pages. Instead, he’s simply redirecting them to his candidate of choice. Currently, that’s Mit Romney. (He used to send the traffic to the Barack Obama Web site, but he changed his mind on who he is supporting.)

The story ended and Wolf Blitzer sent the newscast back to Jack Cafferty who remarked:

“No shortage of whack jobs out there on cyberspace.”

I don’t disagree with the sentiment, there are a lot of whack jobs out there, but I really don’t think that a domain speculator who is supporting a presidential candidate qualifies.

Full transcript here