When I was browsing the advertisements in this weekend’s paper trying to get some inspiration about what to buy the people on my Christmas list, I spotted this in the ads from Best Buy:
I did a bit of hunting online, and it appears that this line of YouTube-ready digital cameras has been out for some time (available since August 07 in the U.S.), but I have to admit that this is the first time that I have seen them.
This positioning strikes me as being a little bit of marketing genius from Casio. There are at least 65,000 videosposted to YouTube per day, and eight hours of new video posted per minute – so there are a large group of power users out there who would love a camera that is set up to make it easier to send their videos to YouTube. That is, if the cameras are any good.
Here’s a roundup of some of the reviews that I found online:
Digital Camera Review- “The other feature worth noting here is that the V8 includes Casio’s YouTube Best Shot movie capture mode. In this mode, movies are captured at settings optimized for publishing on YouTube. Movies captured this way are also placed in a separate folder on your camera’s memory card so that the supplied YouTube Uploader software can easily find the movies. This software, provided by Casio allows you to upload multiple movies directly to your YouTube account.”
PC World- “The cameras are the result of a deal between Casio and Google, which owns YouTube, that gives Casio exclusive rights to the YouTube features until the end of this year.”
“While it’s not particularly difficult to upload clips manually to YouTube, the software certainly makes it much easier, especially if you have several clips to put online.”
Becky Worley’s Vlog - “You want a digital camera, and you want to be the next YouTube celebrity. Have I got the camera for you.”
About.com- “You won’t shoot the most dazzling images every time, but this camera provides powerful features for the money. As with other cameras in the Casio Exilim Zoom line, this camera makes it exceedingly easy for even beginners to capture great images.”
Laptop Magazine - “An impressive set of features makes this digital camera well worth the price.”
“YouTube fanatics will enjoy the convenience of filming video that’s ready for the Web with no editing at all. In fact, it might even lure some first-timers to the video-sharing site.”
GeekSugar- “These new digital cameras not only come with the YouTube uploader that accesses your clips from a flash card to the web, but they also have auto-tracking face detection technology, image stabilization for movie mode and anti-shake blur reduction.”
I didn’t come across a single negative review of the cameras.
Popularity: unranked [?]