Social networks and international audiences
Wednesday, April 16th, 2008My latest article is up on The Industry Standard, Facebook vs. MySpace: The battle for global social network dominance. It takes a look at MySpace and Facebook, and makes a prediction about which will win in the competition for international audience.
When researching the article, I came across a lot of data about social networks in various countries, and it as interesting to see the various social networks that are winning in countries around the world. According to Comscore, “the number of worldwide visitors to social networking sites has grown 34% in the past year to 530 million, representing approximately 2 out of every 3 Internet users.”
Here’s a quick rundown of some of the social networks that are less familiar to those of us in the U.S., and the countries in which they are popular. The data comes from sources here and here.
Orkut – Brazil
9158.com – China
hi5.com – Peru, Columbia, Central America, Mongolia, Romania, Tunisia
bebo.com – Ireland, New Zealand
cyworld – South Korea
Live Journal – Russia
This is also interesting – a visual look at MySpace (blue) vs. Facebook (red) according to Compete.com.
