Posts Tagged ‘3D’

What is an avatar?

Thursday, December 13th, 2007

I have explained Second Life to a number of people who have heard of the site, but don’t know exactly what it is all about. Without exception, they have two reactions. First, they are shocked to find out that people are spending real world currency to buy things in a virtual world, and second, they want to know what an avatar is.

AvatarAn avatar is a character that is used online to represent a person. In Second Life, computer games and other virtual worlds, the avatar is usually a 3D representation – but an avatar could be a 2D image, an icon or any symbol that is representative of a person.

It’s just a matter of time before the term “avatar” becomes mainstream. Second Life and other virtual worlds are continuing to gain audiences (a quick check of the SL site shows that it has 11,377,825 uniquely named avatars or “residents”). This week, a Massachusetts congressman‘s avatar addressed a conference on global warming in Bali via Second Life. In October, the popular TV show The Office had an episode that featured Second Life and showed some of the characters’ avatars.

I don’t frequent any of the virtual worlds, so I just checked to see if I could find a site where I could create an avatar of myself for this post, and I came across Meez – I used the site to create the avatar that you see pictured here. Not an exact representation, but it was fun to put together anyway.

If you want to find out more about 3D avatars, this page on the Second Life site will be helpful.

Americas about to fall behind in information industry

Tuesday, November 13th, 2007

Outsell LogoIf you haven’t caught the hint yet, there is more news today that the global market is gaining in importance. According to a press release from Outsell, the information industry revenue that is generated in Asia, Europe, Middle East and Africa (EMEA) is ready to overtake North, South and Central American revenues within one to two years. And things are already heading that way. Currently, American information industry revenues are 53% of the worldwide total, with EMEA and Asia at 47%.

The other bit of information, which was buried in the middle of the release, is that during a presentation today on “The Global Industry Outlook” at Outsell’s Signature Event, Chief Analyst Leigh Watson Healy offered up Outsell’s 10 predictions for the information industry in 2008. One of note: the firm expects the next evolution of the Internet experience to be Web 3D.

Whenever a company makes a prediction, I like to see how they did with their past prophesies. If you’re interested, Outsell’s 2007 predictions are available in a free report. Some of what they suggested would happen this year has happened, but one item in particular seems to be a false reading on the market: “Google, Yahoo, MSN, publishers, advertisers and auditors will establish standardized third-party audit and certification processes to validate clicks and battle click fraud.”

So far, this hasn’t happened – but there is still a little more than a month to go before we ring in 2008.