Archive for the ‘Internet entrepreneurs’ Category

What are you starting and what will you leave behind?

Friday, February 19th, 2010

I am in a history book club, which I’ve talked about before on this blog. We met last night, and the topic was winners of the Nobel Peace Prize. Everyone read about a different winner, all amazing people. But the most interesting thing to come out of the meeting was the story about Alfred Nobel and why he may have started the Nobel Prizes.

Apparently, Nobel and his brothers were the most famous inventors of their time. Most notably, Alfred Nobel is credited with the invention of dynamite. In 1888, Alfred’s brother Ludvig died when visiting in France, and a French newspaper incorrectly published an obituary for Alfred reporting, “the merchant of death is dead” and claimed that “Dr. Alfred Nobel, who became rich by finding ways to kill more people faster than ever before, died yesterday.” (As an aside, there is an interesting list of other premature obituaries here.)

Alfred NobelMany speculate that it was this bizarre and premature report of his death that led Nobel to (unexpectedly) leave the majority of his money in a trust to fund the Nobel Prizes.

Fast forward to today. One of viagra online shop in uk the best things about being an entrepreneur is the ability to create new things. But the implications of inventing or building or creating something that didn’t exist before can be serious. I’m certain that the founder of Craigslist didn’t anticipate it being used for murder, that MySpace’s founder didn’t plan for it to lead to suicide and that the inventors of these top 10 inventions that went bad for mankind didn’t plan for them to be used the way that the ultimately were.

Nobel’s invention has been used in mining, quarrying and construction to great results. But it has also been used to kill, murder and maim. That was a legacy that he wasn’t comfortable in leaving – so he did something about it.

I am an entrepreneur, but more specifically, I like to build things that didn’t exist before. I get a lot of joy out of envisioning something new, and then bringing it to life. This story of Alfred Nobel, though, was a good reminder to consider the cost. I’m also thinking hard about what I can to leave a legacy of which I can be proud.

Three tips for surviving a business dinner

Wednesday, July 1st, 2009

The business dinner is one of the most important functions I attend. Sometimes these dinners happen following a long day of meetings, sometimes they happen the day before the important meetings, and other times they are stand-alone events.

Of course, there are some tips for setting up a good business dinner. Things like – if you’re booking the restaurant, only go somewhere that you’ve been before and that has a wide range of types of food and a quiet enough atmosphere to allow for conversation to happen easily. And other suggestions such as – pick a place that has parking because you don’t want to frustrate people by making them drive around one-way streets looking for a meter spot for a half hour (I live in Boston, this is VERY important!) But these three tips are about getting the most out of the business dinner.

1 – Listen first, ask questions and keep it brief. People love to talk. And they particularly love to talk about themselves. If you’re at a business dinner, this also applies to people loving to talk about their work, the company that they work for or the business that they started. Before you start talking, let them tell you about themselves. If they don’t do it naturally, ask them some questions. If question-asking doesn’t come easily to you, plan the questions ahead of time. “Tell me about what you do” is a good starting point. Ask questions about the history of the company, the role that they play there, big contracts, their areas of growth and their plans for the future. Ask questions about their family, where they live, when they mention their hobbies, ask about those. Be interested in the people who you are dining with – that will go a long way. On the other hand, don’t talk too much. If there are two of you, you should talk less than 30% of the time. If there are more than two of you, the percentage should drop to less than 15%. And most of that time should be asking questions and talking about topics that your dining companions bring up first.

2 – Find common ground (aka don’t get on your soapbox & don’t take offense). When you do talk, make sure that your topics are neutral or related to something that they brought up first. It’s totally OK to talk about your business (you’re at a work dinner, after all) and anything related to work that you are passionate semenax vs about, but you don’t want to offend your dining companion. You’re not out to dinner with friends, so you don’t know what these people think – about anything. It’s better to leave the debate for conversations between friends – you are trying to find commonalities, not differences.

If someone that you’re dining with says something with which you would normally take offense, let it go. A business dinner is not the place to correct or educate your dining companion on the places that they are wrong or that their opinions differ from yours. Of course, you should take everything that is said into consideration when you’re trying to decide whether to do business going forward – but getting your guard up is not going to help anything in the middle of a social dinner.

3 – Be likeable. This is probably the most important point of all. Even if you violate the first and second tips here, and talk too much and about controversial topics, but people like you, you’re going to be OK. Being likeable is a challenging thing to quantify, though, because everyone thinks that they are likeable. So to be sure that you can accomplish this, you’ll probably have to enlist the help of a partner, co-worker or trustworthy friend. Ask them to help you. Find out from your co-workers what part of your job that you talk about too much. Ask them what aspects of the job they think are most interesting – focus on those things. Check with your friends – the ones that you think are the most likeable – and ask them what stories you tell that are their favorites. What stories do you tell that make people laugh? What are some interesting things about you? What are some pieces of trivia about the place that you’re visiting (you can look these things up ahead of time!) What’s a quirky but interesting story that you read in the news recently? What’s something interesting about the town that you’re from? These types of stories are things that you can think of ahead of time – so when there is a lull in the conversation, you can pull them out and be likeable with your good stories, your interesting anecdotes and your fun tales.

At the end of the day, the business dinner is all about relationships. And they are often the difference between signing the contract across the conference table when the meeting moves from dinner to the board room.

Photo by swami stream

Something worth celebrating

Wednesday, December 3rd, 2008

I have been writing about the recession since March. Specifically, I’ve been writing about the benefits of starting a company during a recession. As this year has unfolded, and as I watch the loss of thousands of jobs taking a toll on people around the country, I can only feel more and more grateful for what I’m working on. I saw this Twitter post from Penelope Trunk today, and it made me want to clink glasses and toast to one year down.

Twitter about the recession

By the way, you can follow me on Twitter at http://www.twitter.com/mchang16.

10 ways to stay positive when times are tough

Tuesday, November 4th, 2008

When times are tough, one of the hardest things to do is stay positive. But being positive is important for every aspect of our lives. It improves our health. It improves our outlook on work and family. And it makes us more pleasant to be around.

Right now, the economic news is bad. Lots of companies are laying off employees. The housing market in the U.S. is continuing its slump. These definitely qualify as “tough times.”

I am an optimist, but I’ve been feeling this slump like everyone else. As an entrepreneur, I feel a little bit like I have a split personality, reminding myself of all the reasons that starting a company during a recession is a good idea, internalizing all the reasons that owning a business in a recession is a very difficult prospect. It’s emotionally draining.

But the optimist in me has been fighting to the top. So instead of dwelling on the bad, I came up with this list of 10 ways to stay positive, even when times are tough. Here are the first three tips; I’ll be posting the rest throughout the week.

1) Spend time doing something that makes you happy. What do you love to do? What is something that makes you happy just because you like doing it so much? Anything that has an ulterior motive attached doesn’t count. For example, I am happy when I go jogging because I know that it will help me get in shape, but I don’t really like jogging, and I wouldn’t do it if it didn’t have positive health benefits.

I usually would cite playing basketball as something that I love doing just for the sake of it. When I play, I get to hang out with friends, be competitive, exercise, and be social. It also takes my mind off everything else.

A couple of weeks ago, however, I got an even better example to use. My brother Matt and his wife Michele had their first daughter – my first niece – Willow. The only way that I can describe her birth is complete joy. Focusing my attention on her and my family is something that helps keep me optimistic and positive in a way that few other things ever have. Figure out what it is that you love, and spend some time doing it.

2) Vote! Living in the United States, the election is top of mind for me and most other Americans today. Being part of a larger movement of people who are all doing the same thing on the same day is empowering and gives you a sense of belonging. Today, a record number of voters are heading to the polls, and we will end the day with either a black President-elect or a woman Vice President-elect. History will be made either way.

voting in the United States

Get out to the polls and you’ll feel the energy and optimism there that is inherent in the voting process. Voting will give you a sense of optimism and hope for the future.

3) Volunteer. There are always opportunities to help people, especially in a time of economic uncertainty. There are volunteer opportunities for every personality type and skill level. My sister-in-law has donated her time to helping non-profits put together professional business plans. A co-worker is part of the Big Brothers Big Sisters program. A friend and his family have donated their time in helping to raise Great Danes that are used for rehabilitation. Not only does helping others help you feel better about yourself, but it also reminds you to look outside yourself to put the needs of others first.

Up tomorrow on 16thLetter – reasons 4-6 to stay positive when times are tough.

*UPDATE: I obviously missed the “tomorrow” deadline! I should have said “Up next week…*

Photo by mudpig

Signs that your start-up could go bust

Wednesday, September 24th, 2008

My latest article is up on The Industry Standard - Five warning signs a tech start-up is in trouble. In the article, I highlight five symptoms that are sometimes indicative of a start-up that’s about to fail.

Caution sign

Of course, there aren’t always warning signs that a company is in trouble. This is probably stating the obvious at a time when Wall St. is considering a $700 billion bailout of some household names – AIG, Fannie Mae, Freddie Mac. These are companies that were so big that they seemed infallible, but yet here we are, and those companies are struggling so badly that they might not recover.

It’s not very fun to focus on the negative. I would much prefer to tell the stories of start-ups that succeeded, made millions and helped save the world. But hopefully by looking out for some of these warning signs, you’ll be able to head them off before they happen to your company.

Photo by adselwood

Types of online advertising

Friday, August 22nd, 2008

My cousin Jay (hi Jay!) is in the process of building and launching his own online business, and he sent me a note this week (OK, he sent it two weeks ago, I’ve been busy!!) asking me about online advertising and how it works. I ended up writing him a fairly long-winded email in response, but I thought that there were enough nuggets in the message to make it worth re-posting.

Offline advertising

Here is a (somewhat edited) version of the email that I sent him. Please forgive me for the rough format.

The most basic type of Internet advertising (which is sometimes called “online media” or just “media”) is the standard banner ad. The banner ad has been around for years and was pretty much the first type of advertising that was sold online. When banners first went up, they got high click-through rates and companies could charge high fees for them, but the rates have dropped significantly over time. Banner advertising is usually sold based on a CPM (cost per thousand) basis calculated against page views. CPMs vary depending on the market that you’re in – consumer markets get a lower CPM than B2B markets – and they range usually anywhere from $10-$40 (approximately). The reasons that B2B audiences can charge a higher CPM is that there is the assumption that they are reaching a “higher qualified” more “high-value” audience. To sell this type of advertising, you’ll need quite a bit of traffic, and some information for potential advertisers about the type and quality of audience you reach. Demographics, reach, influence, etc. will all help. In the consumer market, advertisers are looking for a lot of reach – meaning high numbers of page views. Also, to run banner advertising on your site, you’ll need some kind of third-party ad server (a company that serves the ads and measures delivery and click-through for you), such as Doubleclick/DART. Also, it’s probably worth mentioning that “banner” advertising has evolved to include all kinds of ad sizes and types, such as skyscrapers & leaderboards (refers to ad sizes), interstitials (the type of ads that pop up as you go from page to page on a website), overlays, etc.
 
If you are interested in running banner ads on your site, but you don’t want to have to sell the ads yourself, there are a lot of third-party ad networks that will use your available inventory (pages on your site) to run their ads, and you get a percentage of any revenue generated. This is a good option for early in a business when you don’t have the sales staff and technology resources available to do serious selling. Blue Lithium, Tribal Fusion and Casale Media are some companies that do this.
 
If you don’t have the page views that you need to sell straight banner ads on a CPM basis, you might try to sell a site “sponsorship.” This is often harder to sell (especially these days) because with sponsorships you aren’t necessarily guaranteeing page views or any other measurable metric (although you could guarantee those things), but instead you are offering companies the chance to have exclusivity or sponsorship of a specific section of your site. Sponsorships can get complicated, but you can basically cook up any kind of arrangement that you can think of.
 
Google AdSense is a great way for publishers (and Websites) to get started with online advertising. It’s easy to sign up for an account, and by setting things up and “playing with” Google’s tools and going through the training, you’ll pick up a lot of the online advertising terminology and best practices. It’s also the kind of thing that you can set up and forget – so it will just run and serve on every page of your site without a lot of interference. I run Google AdSense on many of my sites, and it does produce revenue – again, the higher the value the keyword and the more page views you have on your site, the more money that you’ll make. On the flip side (from the advertiser’s perspective) most marketers who do online promotion use Google AdSense (although when you use it to advertise, it’s called AdWords), primarily because it’s a type of “performance-based media” that shows advertisers/marketers immediate “ROI.” These two terms you will see again and again with online advertising, as the trend with online marketing moves to media that has measurable results. The other great thing about Google AdSense is that it will help you quickly be able to track your monthly traffic and page views and what your traffic is “worth.” So if you’re doing financial modeling you can include that data for potential investors.
 
Another ROI-based type of online advertising is lead generation. Lead generation is when an advertiser/marketer pays you money to know more about specific members of your audience than just that they “viewed” an ad. With lead generation, advertisers usually get contact information (either email, phone, mailing address or all three), and other pieces of data that they consider to be valuable. With lead generation, companies are able to get anywhere from $10-$200 PER LEAD (as opposed to the $10 CPMs that I mentioned earlier), because the companies are willing to pay to know specifically who their potential customers are, and for the ability to market to them in the future. Lead generation works best on a site where users need to register to access data/services/etc. 

 

A variation on lead generation is co-registration, which is where a company that collects registration data can add a question or a check box on their registration form asking “would you like to receive information from X company?” If the user checks that box, they are “co-registered” for both your site and the other company’s site, as well.
 
ONE WORD OF CAUTION ABOUT ONLINE ADVERTISING AS A BUSINESS MODEL. (This was applicable to Jay, but might be relevant to you as well, so I’m leaving it here.) Since you are building a site that requires users to enter a lot of data, fill out forms and generally interact with the site a great deal in order for the site to be successful, you will need to think very carefully about on which pages it makes sense to have advertising. For example, running Google AdSense is fine on an information page (a page that someone gets to and might realize that they are in the wrong place), but putting Google AdSense on a registration page, where it might distract a potential registrant from completing a form, is not the best idea. In that instance, getting them to complete the reg form is probably worth far more than having them click that Google AdSense link.

 

I hope that this helps someone out there! If you have any questions, please feel free to post them below and I’ll try to answer.

My greatest weakness

Monday, July 21st, 2008

WeaknessAnyone who tried to visit any page on this site since last Wednesday already knows what I am about to tell you – my blog has been down for five days. It’s back up now, working just fine, but it appears that the damage has been done. My good SEO ranking on some good terms has been lost, 1/4 of my readers have unsubscribed.

I just wanted to send a quick note out to all of you who have stuck with me through the downtime – thank you! And I’m sorry for the technical difficulties. The short explanation is that this blog is using a technology that one of my new businesses/applications is also using, and when the developers made a change to that application, they managed to take down my blog at the same time. It appears that everything is now fixed and working like it should, hopefully there won’t be any more issues.

This outage really brings to light what I think is my biggest weakness as an entrepreneur - I am not technical enough. I know a bit about technology, definitely enough to talk about it and to understand the concepts, a smattering of HTML. But I am not a “do-er” – and so, when things like this happen, I am at the mercy of others. This fact is hard to take.

I am honestly not sure what the solution to the problem is, either. As the president of my company, I shouldn’t be the one who is doing all the nitty gritty work – that would be a waste of time and resources. I also don’t have the time to go back to school and to take classes to learn all this stuff that I wish I already knew. I could regret my college major (maybe computer science would have been a better choice than English, no matter how much I loved reading those books), but then again, if I had majored in computer science, who knows where I would be now. Maybe the influences of Maya Angelou (On The Pulse of the Morning), Sylvia Plath and Ralph Ellison are part of what has inspired me to be the person I am today, to do what I am doing right now. And regrets aren’t helpful, anyway.

So I put my lack of technical expertise in the category of unavoidable things that suck. At least for now. And I try to use this weakness as a reminder that I can’t build this business on my own, that I need help and input from a wide variety of other people to be successful. And I breathe. Slowly.

Photo by solidstate

"You should write about this on your blog"

Tuesday, June 3rd, 2008

One of the best ways that I get new ideas for businesses is to listen to what people suggest I should write about on my blog.

The following scene happens all the time. 

wine glassI’m out with friends, having dinner, a couple of glasses of wine. We start talking about something, which leads to something else, which leads to a topic of interest that everyone at the table knows a little bit about – but not enough to be a real authority on the topic. Once that happens, someone usually pulls out an iPhone to look some stuff up. We either find out the answer to the question and it’s incredibly interesting, or we don’t. Either way, someone turns to me and says: “You should write about this on your blog.”

Sometimes I manage to figure out a way to work the topic into my blog – such as when I wrote about avatars, Web 2.0 and Twitter. But most of the time I don’t because the topics are so random that I can’t immediately figure out a good way to incorporate them – or I don’t have the time to do the research to write an adequate blog post.

And sometimes, when everything comes together perfectly, the topics get turned into ideas for businesses.

Think about it – the ideas that are coming from your friends and family and acquaintances are ideas that are coming straight from your future target audience. And one of the best ways to come up with an idea for a new business is to discover a need and work to fill it. Or to determine an area of widespread interest, and attempt to provide information or a tool or a service to fill in the gap.

Of course, the kernel of the idea isn’t enough substance around which to start a business. And I am certainly not suggesting that anyone should quit their job and start a company after a night out on the town with friends, based on a harebrained scheme cooked up over cocktails. My only point is that if you listen, and filter, you might be able to glean some really good ideas – not only for your blog, but also for your business.

<<As a side note, here is one random thing that someone suggested I write about on my blog, which came up recently during a discussion about the outrageous price of gas. If you look at your dashboard, where the gas gauge is located, there is a small arrow that points to the side of the car that the gas tank is on. No more straining to look in your side mirrors as you pull up to the gas station. Anyone see a business idea here? I didn’t, which is why I picked this one to share. >>

Gas gauge

 Gas gauge 2

Wine glass photo by emdot

Consulting sucks, but thanks for the work

Thursday, May 22nd, 2008

Starting a company is tricky because there is never enough money. There are ways to raise money, and ways to save money, but usually you are thinking about both of those things because money is tight.

At the moment, I’m doing quite a bit of consulting work to give my company a cash infusion. And this is working quite well. Luckily, the projects are interesting and the clients are delightful to work with. (They also read my blog!) Most importantly, the money is coming in.

Love HateBut although I love my consulting jobs half the time, the other half of the time I despise them. Because every day, every hour, every minute that I spend doing my best work for my clients is time that I take away from working on my start-up.

I consider this to be a necessary evil at the moment. But the process of getting these consulting jobs and using this capital-raising strategy has given me some insight into how to make the process more painless than painful.

My most recent article on The Industry Standard has the full scoop, so go read it now to find out more – Consulting for capital – 5 ways to make it work for your start-up.

These are the five points that the article covers:

1. Charge by the hour
2. Watch the contract terms
3. Learn from the work
4. Network
5. Schedule around your busy times

What strategies do you use to make consulting a positive capital-generating tactic for your start-up?

Photo by *_Abhi_*

Don't sacrifice your blog in the name of productivity

Tuesday, May 20th, 2008

I have been working more than ever lately, but my blog posts have been scarce. This is no accident. But it is a mistake.

A couple of weeks back I wrote this post about productivity on Tuesdays. That realy got me thinking about my own productivity and what days of the week I am able to get work done. The initial inspiration for the post was this one by Penelope Trunk, which suggested, among other things, that if Tuesdays are the most productive day of the week, we should focus more on Wednesdays and Thursdays to try to make those days equally productive.

So I’ve been trying to consciously think about my productivity. And I have hit upon a great way to make myself productive. The past two weeks I have been picking one major (or difficult) item on my to-do list, and working on it the entire day until it’s done. That way, at the end of the week I will be able to cross five major items off my list. Any time that I have left in a given day, I work on the odds-and-ends that are left. Including my blog.

This strategy has worked great for getting those major projects done. (I finished four last week, one was so big that it took two days.) But the problem is, the other stuff – the everyday work – isn’t getting done. As evidenced by the sparse posts to this blog.

GrowingSo this week I am going to try a new tactic. I’m going to schedule only 3 major things to get done this week and see if I can get caught up on the rest of my stuff. Because sacrificing my blog in the name of productivity is a bad idea.

This blog may be fairly insignificant in the scheme of things, but as far as my business goes, it has been essential in ways that I couldn’t imagine.

1. I have gotten consulting jobs because of my blog. Multiple jobs. When I hand out my business card, it has my company Website and my blog URL. People usually go to both. When they read the Pure Incubation site, the first question is usually “What do you do?” Followed by the statement “I don’t get it.” This is understandable because what I’m trying to do is uncommon and unusual, and I am trying to be vague on my site until I launch some products. But people get my blog. And my blog gets me jobs.

2. I am more engaged with the business community because of my blog. I don’t live in Silicon Valley, arguably the heart of the Internet Web 2.0 world that I’m trying to play in. But by blogging, and commenting on other people’s blogs (and have them commenting on mine), I am able to get involved in the conversation in a way that I wouldn’t be able to be involved if I wasn’t saying something. This recent post about women technology start-up founders sparked conversation from lots of interesting folks, including two who I really admire: Sarah Lacy, who released her first book last week: Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0; and Penelope Trunk, who I mention all the time in this blog and who is really my blogging idol, if there is such a thing.

3. My family and friends read my blog. Not everyone I know reads my blog, but the people who do have a better understanding of what I’m doing. I talked to my dad last night, and he told me that he follows what I’m up to with my business through the blog. And my Aunt Mary told me that she feels like she is more connected to me because she reads what I’m up to and thinking about at work. I’m glad that my dad and aunt are reading. When I go home to visit this weekend, they won’t look at me with blank stares when I talk about my business and how things are going. I like that.

4. Blogging helps me be more creative. I love writing, I always have, so the process of coming up with a topic and writing about it helps to get all of my creativity churning. I find that the process of writing a blog post often helps me think of new things to work on for my business, and often helps me discover new business models and stuff that’s out there that I wouldn’t otherwise have found – like Gary Vaynerchuk and Wine Library TV. If you’re not watching, you should be.

5. When I write a blog post, things happen. I’ve noticed this past week that my email from random people has slowed down, my traffic stats are a bit stagnant and I feel generally down about my business. This is a normal feeling for entrepreneurs to have on occassion, but I realize now that posting to my blog helps to lessen this. Because when I blog, I reconnect with my community, get support from the other entrepreneurs out there, and things happen. And it’s that thrill of activity that keeps me going when things get hard with the business, which happens all the time.

It turns out that I learned a bigger lesson this week than just the one on productivity – I realized just how important my blog is to my business. So if you have a blog, keep writing! If you don’t have a blog, go get one today. And then check back in three months to let me know how it changed your business (or life). I know it will.

Photo by Editor B