http://www.16thletter.com/2009/02/18/the-power-of-the-celebrity-endorsement/ Thoughts on how the Internet intersects with work, play & life Sun, 20 Feb 2011 17:30:29 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.16thletter.com/2009/02/18/the-power-of-the-celebrity-endorsement/#comment-5444 Susan Thu, 19 Feb 2009 17:56:04 +0000 http://www.16thletter.com/?p=594#comment-5444 The idea of "real" celebrity endorsements is interesting. I would think the things you mention would be worth more to a company than if they pay a celebrity to do an ad campaign. For example, many US celebrities will go to foreign markets to endorse a product which they have never even heard of. Is that money well spent on the part of the company? It's also interesting to me that the mother of those octuplets seems to be seeking sponsorship/endorsement deals (or even just donations) and no one is biting. The idea of “real” celebrity endorsements is interesting. I would think the things you mention would be worth more to a company than if they pay a celebrity to do an ad campaign. For example, many US celebrities will go to foreign markets to endorse a product which they have never even heard of. Is that money well spent on the part of the company?
It’s also interesting to me that the mother of those octuplets seems to be seeking sponsorship/endorsement deals (or even just donations) and no one is biting.

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