Comments on: You must make the move to measurable media today http://www.16thletter.com/2008/10/16/you-must-make-the-move-to-measurable-media-today/ thoughts on how the Internet intersects with work, play & life Tue, 16 Mar 2010 10:15:58 +0000 http://wordpress.org/?v=2.5 By: The problem with publishing » 16th letter » Blog Archive http://www.16thletter.com/2008/10/16/you-must-make-the-move-to-measurable-media-today/#comment-44062 The problem with publishing » 16th letter » Blog Archive Fri, 19 Jun 2009 19:17:34 +0000 http://www.16thletter.com/?p=529#comment-44062 [...] generate simple revenue by running advertising on their sites, but also by pioneering the idea of return-on-investment (ROI) and pay-for-performance media. No longer are advertisers satisfied to buy advertising on the [...] […] generate simple revenue by running advertising on their sites, but also by pioneering the idea of return-on-investment (ROI) and pay-for-performance media. No longer are advertisers satisfied to buy advertising on the […]

]]> By: Jeff Chapman http://www.16thletter.com/2008/10/16/you-must-make-the-move-to-measurable-media-today/#comment-14787 Jeff Chapman Wed, 22 Oct 2008 18:32:23 +0000 http://www.16thletter.com/?p=529#comment-14787 Melissa, I've advised my mother, the bra lady, to move to 'below-the-line' advertising vehicles. Not only is this type of advertising accountable, it's instantaneously editable for real-time updating. Please feel free to have a look at our pennies-a-serving approach to recruiting bra fitters, for example. I can tell you when people came to view the video, how long they stayed on the site, how many pages they subsequently explored, where they're from, and I can even instantly guage their level of interest. Vive le digital entrepreneur! ... and thank you GOOGLE. PS enjoyed your article on why it makes sense to launch during a recession. http://www.thestandard.com/news/2008/03/20/five-reasons-why-recession-good-time-start-company?page=0%2C1 Lastly, if you email me, I'd like to chat with you about improving US click-thrus AND 7 ways to raise money for start ups. Kindly, jeff@jeffchapman.com Melissa, I’ve advised my mother, the bra lady, to move to ‘below-the-line’ advertising vehicles. Not only is this type of advertising accountable, it’s instantaneously editable for real-time updating. Please feel free to have a look at our pennies-a-serving approach to recruiting bra fitters, for example. I can tell you when people came to view the video, how long they stayed on the site, how many pages they subsequently explored, where they’re from, and I can even instantly guage their level of interest. Vive le digital entrepreneur! … and thank you GOOGLE. PS enjoyed your article on why it makes sense to launch during a recession. http://www.thestandard.com/news/2008/03/20/five-reasons-why-recession-good-time-start-company?page=0%2C1

Lastly, if you email me, I’d like to chat with you about improving US click-thrus AND 7 ways to raise money for start ups.

Kindly,

jeff@jeffchapman.com

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