http://www.16thletter.com/2008/08/27/online-advertising-moving-to-interactive-measurable-formats/ Thoughts on how the Internet intersects with work, play & life Sun, 20 Feb 2011 17:30:29 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.16thletter.com/2008/08/27/online-advertising-moving-to-interactive-measurable-formats/#comment-4611 The three problems with publishing » 16th letter » Blog Archive Fri, 19 Jun 2009 19:21:09 +0000 http://www.16thletter.com/?p=499#comment-4611 [...] advertising on their sites, but also by pioneering the idea of return-on-investment (ROI) and pay-for-performance media. No longer are advertisers satisfied to buy advertising on the same basis as they did in print, [...] [...] advertising on their sites, but also by pioneering the idea of return-on-investment (ROI) and pay-for-performance media. No longer are advertisers satisfied to buy advertising on the same basis as they did in print, [...]

]]> http://www.16thletter.com/2008/08/27/online-advertising-moving-to-interactive-measurable-formats/#comment-4610 Banners get a boost » 16th letter » Blog Archive Tue, 16 Dec 2008 03:39:15 +0000 http://www.16thletter.com/?p=499#comment-4610 [...] give a lot of attention to performance-based advertising formats such as search and lead generation. While I’m bullish on both at all times, I especially think that they are [...] [...] give a lot of attention to performance-based advertising formats such as search and lead generation. While I’m bullish on both at all times, I especially think that they are [...]

]]> http://www.16thletter.com/2008/08/27/online-advertising-moving-to-interactive-measurable-formats/#comment-4609 Mary Thu, 28 Aug 2008 00:45:28 +0000 http://www.16thletter.com/?p=499#comment-4609 Great post, and I'm always interested in reports that lead gen is going to continue to grow quickly. :) Great post, and I’m always interested in reports that lead gen is going to continue to grow quickly.

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