http://www.16thletter.com/2008/08/27/online-advertising-moving-to-interactive-measurable-formats/ thoughts on how the Internet intersects with work, play & life Fri, 12 Mar 2010 15:00:34 +0000 http://wordpress.org/?v=2.5 http://www.16thletter.com/2008/08/27/online-advertising-moving-to-interactive-measurable-formats/#comment-44066 The three problems with publishing » 16th letter » Blog Archive Fri, 19 Jun 2009 19:21:09 +0000 http://www.16thletter.com/?p=499#comment-44066 [...] advertising on their sites, but also by pioneering the idea of return-on-investment (ROI) and pay-for-performance media. No longer are advertisers satisfied to buy advertising on the same basis as they did in print, [...] […] advertising on their sites, but also by pioneering the idea of return-on-investment (ROI) and pay-for-performance media. No longer are advertisers satisfied to buy advertising on the same basis as they did in print, […]

]]> http://www.16thletter.com/2008/08/27/online-advertising-moving-to-interactive-measurable-formats/#comment-20358 Banners get a boost » 16th letter » Blog Archive Tue, 16 Dec 2008 03:39:15 +0000 http://www.16thletter.com/?p=499#comment-20358 [...] give a lot of attention to performance-based advertising formats such as search and lead generation. While I’m bullish on both at all times, I especially think that they are [...] […] give a lot of attention to performance-based advertising formats such as search and lead generation. While I’m bullish on both at all times, I especially think that they are […]

]]> http://www.16thletter.com/2008/08/27/online-advertising-moving-to-interactive-measurable-formats/#comment-9429 Mary Thu, 28 Aug 2008 00:45:28 +0000 http://www.16thletter.com/?p=499#comment-9429 Great post, and I'm always interested in reports that lead gen is going to continue to grow quickly. :) Great post, and I’m always interested in reports that lead gen is going to continue to grow quickly. :)

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