Obama's online strategy

Last night, I read the article on TechCrunch about how Obama has overtaken Kevin Rose as the most popular person on Twitter. I hadn’t been following Obama before, so I decided to check out the Obama Twitter feed and I noticed this message:

Barack Twitter

This is smart online marketing. Holding out a carrot like the VP candidate – an issue that has been debated and talked about so much – is just smart. So, after following Obama on Twitter (“he” reciprocated the follow First to know about Obama's vp candidatewithin minutes), I went to the Web site link that was posted. Again, a stroke of marketing genius. Because even if I am not going to vote for Barack Obama, I really want to be in the group of people who are the first to know who his running mate is going to be. So I gave up my email address. And my phone number. And now Obama’s campaign can continue to market to me from now through November.

(Find me on Twitter @mchang16)

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