Don't sacrifice your blog in the name of productivity
I have been working more than ever lately, but my blog posts have been scarce. This is no accident. But it is a mistake.
A couple of weeks back I wrote this post about productivity on Tuesdays. That realy got me thinking about my own productivity and what days of the week I am able to get work done. The initial inspiration for the post was this one by Penelope Trunk, which suggested, among other things, that if Tuesdays are the most productive day of the week, we should focus more on Wednesdays and Thursdays to try to make those days equally productive.
So I’ve been trying to consciously think about my productivity. And I have hit upon a great way to make myself productive. The past two weeks I have been picking one major (or difficult) item on my to-do list, and working on it the entire day until it’s done. That way, at the end of the week I will be able to cross five major items off my list. Any time that I have left in a given day, I work on the odds-and-ends that are left. Including my blog.
This strategy has worked great for getting those major projects done. (I finished four last week, one was so big that it took two days.) But the problem is, the other stuff – the everyday work – isn’t getting done. As evidenced by the sparse posts to this blog.
So this week I am going to try a new tactic. I’m going to schedule only 3 major things to get done this week and see if I can get caught up on the rest of my stuff. Because sacrificing my blog in the name of productivity is a bad idea.
This blog may be fairly insignificant in the scheme of things, but as far as my business goes, it has been essential in ways that I couldn’t imagine.
1. I have gotten consulting jobs because of my blog. Multiple jobs. When I hand out my business card, it has my company Website and my blog URL. People usually go to both. When they read the Pure Incubation site, the first question is usually “What do you do?” Followed by the statement “I don’t get it.” This is understandable because what I’m trying to do is uncommon and unusual, and I am trying to be vague on my site until I launch some products. But people get my blog. And my blog gets me jobs.
2. I am more engaged with the business community because of my blog. I don’t live in Silicon Valley, arguably the heart of the Internet Web 2.0 world that I’m trying to play in. But by blogging, and commenting on other people’s blogs (and have them commenting on mine), I am able to get involved in the conversation in a way that I wouldn’t be able to be involved if I wasn’t saying something. This recent post about women technology start-up founders sparked conversation from lots of interesting folks, including two who I really admire: Sarah Lacy, who released her first book last week: Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0; and Penelope Trunk, who I mention all the time in this blog and who is really my blogging idol, if there is such a thing.
3. My family and friends read my blog. Not everyone I know reads my blog, but the people who do have a better understanding of what I’m doing. I talked to my dad last night, and he told me that he follows what I’m up to with my business through the blog. And my Aunt Mary told me that she feels like she is more connected to me because she reads what I’m up to and thinking about at work. I’m glad that my dad and aunt are reading. When I go home to visit this weekend, they won’t look at me with blank stares when I talk about my business and how things are going. I like that.
4. Blogging helps me be more creative. I love writing, I always have, so the process of coming up with a topic and writing about it helps to get all of my creativity churning. I find that the process of writing a blog post often helps me think of new things to work on for my business, and often helps me discover new business models and stuff that’s out there that I wouldn’t otherwise have found – like Gary Vaynerchuk and Wine Library TV. If you’re not watching, you should be.
5. When I write a blog post, things happen. I’ve noticed this past week that my email from random people has slowed down, my traffic stats are a bit stagnant and I feel generally down about my business. This is a normal feeling for entrepreneurs to have on occassion, but I realize now that posting to my blog helps to lessen this. Because when I blog, I reconnect with my community, get support from the other entrepreneurs out there, and things happen. And it’s that thrill of activity that keeps me going when things get hard with the business, which happens all the time.
It turns out that I learned a bigger lesson this week than just the one on productivity – I realized just how important my blog is to my business. So if you have a blog, keep writing! If you don’t have a blog, go get one today. And then check back in three months to let me know how it changed your business (or life). I know it will.
Tags: Aunt Mary, Blogging, Chris, community, consulting, dad, Gary Vaynerchuk, Penelope Trunk, Productivity, Sarah Lacy, Web 2.0
Hia,
I wrote a post on my blog describing another, somewhat different technique to deal with these super-busy times, which works well for both big things and small things, in my experience.
Here’s a link: http://www.inter-sections.net/2008/04/23/de-batching-or-how-to-juggle-too-many-balls/
Not trying to hawk my blog on here
Just thought you might be interested.
After reading this post I’m thinking that a combination of your technique and mine might work best… perhaps use each on alternate days…
Monday: big thing
Tuesday: de-batched
Wednesday: big thing
Thursday: de-batched
Friday: big thing
Saturday(… yeah, shouldn’t work, but..): de-batched
Daniel
Melis-
I have enjoyed reading your blog entries. There was one about making changes that inspired me and today’s entry about starting a blog has motivated me as well. I’ve been thinking about how to “churn my creativity” too, especially now that I have some mental space to really consider my place in this world. Being a new mom has given me insight into things I never before thought about. Perhaps, I will start blogging simply on that premise: what it’s like to see the world as a new mom in 2008. Back to you though, I’m so impressed with your new company and what you’ve already accomplished in such a short amount of time. I can remember when you were talking about “starting a company” last July @ the Pink House! Keep up the good work!
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CQC,
I love to hear that you’re thinking of blogging! Or even if you weren’t thinking of blogging, that you’re having the mental space to think…that is actually so rare, and the world (and you!) will be better for having your creativity in it. I can’t wait to hear more about what your thinking. Maybe there will be a “pink house moment” this weekend – only I’ll be listening to your ideas instead of you listening to mine. Melissa
Melissa -I read your blog too! You amaze me at what you know and write about. As Grandma would say, you are “brilliant” love, Aunt Peggy
[…] time to dedicate to my blog reminds me again that moving slowly isn’t such a bad thing. My blogging productivity seems to wane and wax depending on how busy I am, but developing the discipline of blogging has […]
I’ve never given this a try, but I think it’s about time I do.