New B2B online advertising data out this week
BtoB Magazine just released its Interactive Marketing Guide for 2008. (PDF here) The 36 page guide features a lot of great data about the state of online advertising, including the following gems:
- In 2007, U.S. marketers’ best performing advertising tactic was search engine optimization (SEO) at 57%, followed by behavioral targeting (44%) and email house list (42%). Rich media ads, which rated at 28% last year, trailed the list at 7% in 2007.
- In 2008, U.S. ad spending will break out like this:
– Search: 40%
– Display ads: 21.5%
– Classified: 17%
– Rich media/video: 9.5%
– Lead generation: 8.3%
– Sponsorship: 2%
– E-mail: 1.8%
- 82.4% of marketers plan to increase their email marketing this year, compared to 2007.
- In the U.S. spending on online social networking advertising by marketers is on the rise with the following growth:
– 2006: $350 million
– 2007: $920 million
– 2008: $1.56 billion
– 2009: $2.02 billion
-2010: $2.4 billion
- 2011: $2.7 billion
There’s lots of other interesting data in the report, as well, so check it out.
Popularity: unranked [?]
October 7th, 2008 at 11:16 am
[...] going to continue until most (if not all) advertising is based on performance metrics. Not only is search advertising going to continue its phenomenal growth in leading this sector, but lead generation is going to [...]
October 7th, 2008 at 11:16 am
[...] going to continue until most (if not all) advertising is based on performance metrics. Not only is search advertising going to continue its phenomenal growth in leading this sector, but lead generation is going to [...]
June 19th, 2009 at 3:23 pm
[...] counterpoints were reaching.) Advertisers are now flocking to ROI-based advertising channels like search marketing and lead generation. The issue is that publishers are having a difficult time figuring out how to [...]