Internet advertising numbers for 2007 - higher than predicted
In October, I posted the Internet Advertising Bureau’s estimates for U.S. online ad revenue for 2007; at the time, they were predicting $20 billion to $21 billion.
According to the numbers released today (which I saw first in TechCrunch), the IAB’s preliminary estimate for 2007 is that Internet advertising hit $21.1 billion in the U.S. - just slightly higher than they initially predicted.
TechCrunch also reports on the estimated numbers from a couple other sources:
Kelsey Group: $22.5 billion
IDC: $25.5 billion
Tags: IDC, Internet advertising, Kelsey Group, online advertising, statistics, TechCrunch
