Microsoft vs. Yahoo: And the winner is…Flickr!

By now, everyone has heard about Microsoft’s unsolicited (and unwanted) bid to take over Yahoo. You’ve read Google’s evil(ish) response. And Microsoft’s counter. Perhaps you’ve even followed the commentary for, for, for, for, for and against, against, against, against, against the deal. And the analysis about whether it would be bad or not bad for start-ups.

My opinion: either way, everything’s going to be alright. If Yahoo is absorbed by Microsoft, the world will continue. If there are services that Yahoo offers that Microsoft eliminates, another company will build products and services to take their place. If Yahoo and Google make a deal and Microsoft is left hanging, and Google turns from the good guy to the bad guy and Microsoft starts being seen as the underdog, well, that will be weird, but it will be OK. If some third-party comes and bails out Yahoo (which is not likely at this point), things are going to be fine.

Either way, some people are going to be happy. Some people are going to be unhappy. But business will continue. Something similar happened when Adobe bought Macromedia, a deal that was bemoaned by many as the demise of good creative software. But the deal went through and there is still good creative software. There will be tough times, there will be struggles, but change sometimes fosters creativity and innovation – and both of those can be better than a company withering away on the vine, which may have been Yahoo’s fate if no one stepped in and did something.

But all of that aside, I think that the real winner in all of this hubbub is Flickr. Not Yahoo, even though they own Flickr, but Flickr itself.

I noticed early on in all the discussion about the possible Microsoft/Yahoo deal that various pundants would write an analysis of the situation and then would say something like, ”No matter what happens, don’t you dare hurt my Flickr.” I commented on it, and thought it was interesting.

Then a whole movement erupted.

Currently, 2,672 Flickr users have banded together to fight Microsoft’s acquisition of Yahoo because they are afraid that it might hurt their Flickr. This is just one of the thousands of protest photos that have been uploaded:

Microsoft Yahoo Flickr
Photo by robsv

You don’t see users of Yahoo e-mail worrying. Yahoo Small Business services, which are popular and have a lot of users, aren’t protesting. It’s just the Flickr users.

So in my scorebook, Flickr is the winner. They built a brand that people love, and not only do they love the brand, but they are willing to fight for the company. Flickr did this by creating a service that’s easy to use, allows interaction, fosters community, and is free.

Or do you think that these Flickr users really just hate Microsoft that much?

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