The Industry Standard is back

I just got an email with the subject line: “Thanks from the Industry Standard.” Here’s what the message had to say:

“You were one of the first in line to ask to see the brand-new Industry Standard. To show our appreciation for your interest, you are being notified of today’s official launch!

“The site is not only designed to give readers insights into technology and the Internet economy, but also provides a unique community feature — a predictive market.”

The new industry standard logoI’ve written about the Industry Standard in the past, related to the fall of the mighty business (print) publications that I used to follow. But today the site (as a Web-only property) is relaunching.

The site is positioning itself as a “prediction market,” offering analysis and opinion from writers and experts, and then giving its readers the opportunity to agree or disagree – and hopefully use the “power of collective intelligence” to predict the correct outcome.

From the site:

“The prediction market articulates the same emphasis on community knowledge and networking that is perhaps the Web 2.0 era’s most important contribution — the power of collective intelligence. Prediction markets have proven to be remarkably powerful tools for gauging events and trends, and we think that the addition of this technology to the site will provide a very special type of meaningful interaction.”

From my first look at the site, it is debatable whether it will have much of an impact. The contributors and analysis are good, but nothing to truly distinguish it from the content on any other site. The predicition market stuff is vaguely interesting at first glance, but who has time to vote on more news stories? Even so, my prediction is that the Industry Standard brand and the IDG parent company (with the top tech brands in its arsenal of sponsors – Intel is the “launch sponsor”) will be enough to guarentee a revenue-generating future.

Looks like I may be betting against TechCrunch on this one.

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