Online advertising will double by 2011
More statistics on online advertising have been released by eMarketer, these showing that by 2011, Internet advertising expenditures should hit $42 billion. (The forecast appears to have been lowered compared to earlier eMarketer numbers that predicted $44 billion by 2011.) The 2007 total is expected to hit $21.4 billion, meaning online advertising will just about double in four years - not too shabby.
Tags: eMarketer, Internet advertising, online advertising
August 23rd, 2008 at 6:35 am
Actually I bet they’ll have to revise those figures upwards now. With the credit crunch a lot more money will be directed towards online advertising as it is so much cheaper than offline advertising