I just saw that ComScore has released statistics for online video usage for September 2007. The following are the most interesting stats:
- 75% of U.S. Internet users watched a video online, averaging three hours of video per person during the month.
- Nearly 2 out of 5 U.S. Internet users watched a YouTube video during the same time period.
- The average online video duration was 2.7 minutes.
- The average viewer consumed 68 videos, more than two per day.
This last number seems really high to me. If you take the average video duration and the average number of videos per month, this means that the average U.S. Internet user is watching just over three hours of online videos per month.
This is still nothing compared to the television watching habits of the average American, however, who watches 4 hours and 34 minutes of TV per day, according to Nielsen Media Research.