The excitement of the launch

When I started my career, the Internet didn’t yet dominate publishing to the extent that it does today. There was a lot more paper being pushed around, and my first two “real” jobs – at Let’s Go travel guides and Network World magazine – were both print-based.

Let's Go USA 1997The thing that I liked the best about both of these jobs was the feeling of accomplishment that I got when something was finished. At Network World, we put the magazine to bed every Friday afternoon, and were free for the weekend. Monday morning, the issue would appear in the office, all our hard work evident in the print publication. Let’s Go was much the same way, although on an extended scale. We would work through the spring semester and summer, and at the end of the year, the updated and improved travel guide book would be released. An entire book, with your name on it, to prove that you worked hard and produced something great. (I just checked and now that book is 10 years out of date and available to buy for $0.35!)

With my current work, I relate this publishing experience to launching a new Web site. Or a new feature on a Web site. Or a redesign. Or a blog post. There are so many more milestones with the Internet because things are fluid – if something isn’t working, it can be changed easily, so I am quicker to approve and launch something. But there is still a thrill that I get when I create something new and see it live.

Today I get to tell you about some new stuff – and I am excited. I hope that you check everything out and let me know what you think.

16th Letter header
First, my blog has been redesigned. If you are reading this post on RSS reader, come to the site and check it out. The redesign was done by Allyson Nickowitz – she’s great and incredibly talented. Not to mention that she managed to get me to sit through a photo shoot!

Pure Incubation logo
The Web site for my new company is now live, as well. I hope that this helps explain a bit more about what I’m doing with my business for anyone who is curious.

Cara Austin logo
I have been lucky enough to be involved in the Cara Austin music project from the beginning, and Cara’s first song is now available for free download at her Web site. The CD should come out sometime in December.

There are other projects that I have in process, but they are not yet ready for prime-time. More announcements on future launches will be coming soon.

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