I don’t personally know Steve Rubel, but I do read his blog, and enjoy his perspective on things. As a former technology editor, I realize the fine line that PR folks (or people who are senior vice presidents at the world’s largest PR companies) have to walk with journalists, as Rubel experienced first hand when he pissed off Jim Louderback by posting a negative comment about PC Magazine on Twitter earlier this year.
However, I have to say that the recent over-the-top posting by Rubel about the death of Web 2.0 – all stemming from his post that featured the image of a drunk kool-aid guy – is getting out of hand. Not because of the point he is making, but because of the terrible turns of phrase that he is using to stir up drama. Here is a small sampling:
It was this last post that pushed me over the edge. Not because of the point he was making or even the title. But because of this quote:
“I will leave this to you to decide if this is a sign of a bubble or not. However, on the surface, it all looks very reminiscent of a bygone era. To quote Prince, ‘Tonight we’re going to party like it’s 1999.’ “
I can’t believe he pulled out Prince.
One thing I do have to say, though – hire Rubel to do your company’s PR. He’s clearly demonstrated a talent for finding a successful angle and going with it. These posts have been incredibly popular.