If you haven’t caught the hint yet, there is more news today that the global market is gaining in importance. According to a press release from Outsell, the information industry revenue that is generated in Asia, Europe, Middle East and Africa (EMEA) is ready to overtake North, South and Central American revenues within one to two years. And things are already heading that way. Currently, American information industry revenues are 53% of the worldwide total, with EMEA and Asia at 47%.
The other bit of information, which was buried in the middle of the release, is that during a presentation today on “The Global Industry Outlook” at Outsell’s Signature Event, Chief Analyst Leigh Watson Healy offered up Outsell’s 10 predictions for the information industry in 2008. One of note: the firm expects the next evolution of the Internet experience to be Web 3D.
Whenever a company makes a prediction, I like to see how they did with their past prophesies. If you’re interested, Outsell’s 2007 predictions are available in a free report. Some of what they suggested would happen this year has happened, but one item in particular seems to be a false reading on the market: “Google, Yahoo, MSN, publishers, advertisers and auditors will establish standardized third-party audit and certification processes to validate clicks and battle click fraud.”
So far, this hasn’t happened – but there is still a little more than a month to go before we ring in 2008.