This would have been huge news in my previous life working for Ziff Davis. It will be interesting to see how this changes the IT lead generation industry. With KnowledgeStorm and Bitpipe (TechTarget’s lead gen engine) teaming up, this leaves four major players: the Web Buyer’s Guide (Ziff Davis), IDG Connect, BNET (from CNET) and the KnowledgeStorm/Bitpipe combo.
Prior to this acquisition, KnowledgeStorm was really the only independent IT lead generation option – all the others are tied to a known IT publisher with a large audience. I’m not sure how TechTarget plans to combine the services, but each has something to offer – Bitpipe has the audience and reach, and KnowledgeStorm has an existing client base and superior technology. It will be interesting to see how this shapes up.