Vertical search with humans behind it

Ask Jim logoI occassionally blog for SelfEmployed.com, and in writing a post for that site today I came across a search engine for the Small Business market – AskJim.biz. It’s a vertical search engine that has a database of articles about small business issues behind it. The site was conceived of by Jim Blasingame, and the articles are written by a group of experts (Jim’s “Brain Trust”). I didn’t use the site indepth, but I ran a couple of sample queries and compared the results from AskJim vs. Google. AskJim was better.

 This is an interesting business model for vertical search – a niche search engine that really isn’t a search engine at all, but has a giant database of trusted articles behind it, powering it and providing relevant results. This could be a helpful solution to folks in the small business market who are suffering from search engine fatigue. It will be interesting to see if this model will work in other markets.

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