Comments on: What’s next for Internet advertising http://www.16thletter.com/2007/10/11/whats-next-for-internet-advertising/ thoughts on how the Internet intersects with work, play & life Wed, 17 Mar 2010 07:17:30 +0000 http://wordpress.org/?v=2.5 By: Online advertising moving to interactive & measurable formats » 16th letter » Blog Archive http://www.16thletter.com/2007/10/11/whats-next-for-internet-advertising/#comment-9406 Online advertising moving to interactive & measurable formats » 16th letter » Blog Archive Wed, 27 Aug 2008 13:40:51 +0000 http://www.16thletter.com/2007/10/11/what%e2%80%99s-next-for-internet-advertising/#comment-9406 [...] shift to performance-based media, sometimes called ROI advertising, is going to continue until most (if not all) advertising is [...] […] shift to performance-based media, sometimes called ROI advertising, is going to continue until most (if not all) advertising is […]

]]> By: Cece Salomon-Lee for ON24/Insight24 http://www.16thletter.com/2007/10/11/whats-next-for-internet-advertising/#comment-47 Cece Salomon-Lee for ON24/Insight24 Mon, 15 Oct 2007 23:32:33 +0000 http://www.16thletter.com/2007/10/11/what%e2%80%99s-next-for-internet-advertising/#comment-47 Hi Melissa, You raise some very good points about the PPC model, especially with online video. You mention, "Applying the move toward performance-based media, I believe that someone is going to develop a lead generation engine around online video that will provide advertisers not only with the information on what videos were watched and how many times, but by whom and what their demographics are." You may be surprised to hear that that's exactly what we did when we put our B2B rich media (podcasts, videos, webcasts, etc.) directory, Insight24 (www.Insight24.com), together. A performance-based media provides added value to companies, while providing a way to put a monetary value to the video content. Best, Cece Hi Melissa, You raise some very good points about the PPC model, especially with online video.

You mention, “Applying the move toward performance-based media, I believe that someone is going to develop a lead generation engine around online video that will provide advertisers not only with the information on what videos were watched and how many times, but by whom and what their demographics are.”

You may be surprised to hear that that’s exactly what we did when we put our B2B rich media (podcasts, videos, webcasts, etc.) directory, Insight24 (www.Insight24.com), together. A performance-based media provides added value to companies, while providing a way to put a monetary value to the video content.

Best, Cece

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