Growth is the reason that the Internet is slowly killing print

Internet advertising for the first half of 2007 hit $10 billion – up 27% from the same period last year, according to a recent Internet Advertising Revenue Report released by the IAB.

 Even though the various types of Internet advertising still make up only a small percentage of the overall ad industry (about 9.5%), the growth of Internet advertising is predicted to be 85% between 2006 and 2009. 85%!!! That is a huge amount of growth.

And growth is the reason that online advertising is having such a negative impact on print. Business is always moving toward areas of growth and away from stagnant, declining markets. You can see this trend clearly if you look at IT and business magazines. Print publications in this market are shutting their doors. Business 2.0 just closed. InfoWorld announced earlier this year that it would move to online-only, saying, “Frankly, the editorial staff foresaw the demise of print from a long way off and began making preparations for that inevitable day.” 

Things are shifting and the print world is going to have to adjust, the faster the better.

 

~ Today’s view: http://www.flickr.com/photos/13799608@N08/1517785063/

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