Some interesting facts about online fundraising

·         Political fundraising relies heavily on online donations. News today is that Ron Paul, the long-shot obstetrician presidential candidate from Texas, raised $5 million in the third quarter, and according to those close to the campaign “as much as 80% of the campaign’s donations are received online.” From the reports I’ve read, 80% sounds like a higher percentage than most candidates are receiving online, but all the presidential hopefuls – particularly the democrats– are raising significant money online. ActBlue an online fundraising tool that supports democratic candidates in their efforts to raise money online reports that “for the first six months of 2007, ActBlue has channeled $6.5 million in online funds to Democratic candidates from nearly 62,000 donors with an average contribution size of $108.”

·         The percentage of money that is raised online continues to increase. According to a January 26, 2005, article about the money raised for Tsunami relief, the American Red Cross reported collecting $236.2 million total, $84 million online for 36% of its contributions via online giving. Just a few months later, reports from Katrina fundraising show a marked increase in online giving. By September 2005, the American Red Cross had raised 53% of its money for Katrina relief via online donations. “Of the $503 million raised to date for Hurricane Katrina, $265.1 million has been raised through online donations.”

·         Where is the money going? These statistics aren’t for online-only, but I thought it was interesting to see where charitable gifts are going. According to a report from The Association of Fundraising Professionals, the charitable giving in the United States for 2006 shapes up this way:

§  Religious organizations: $96.82 billion (32.8% of total giving)

§  Educational organizations: $40.98 billion (13.9% of total giving)

§  Human service organizations: $29.56 billion (10% of total giving)

§  Foundations: $29.50 billion (10% of total giving)

§  Public-society benefit organizations: $21.41 billion (7.3% of total giving)

§  Health organizations: $20.22 billion (6.9% of total giving)

§  Arts, culture and humanities organizations: $12.51 billion (4.2% of total giving)

§  International affairs $11.34 billion (3.8% of total giving

§  Environment and animal organizations: $6.60 billion (2.2% of total giving)

·         And the winner is….The 2007 International ePhilanthropy Awards were given out in September in New York City and featured the following winners based on their online non-profit activities:

§  Best Community Building/Volunteerism or Activism Campaign: Peace x Peace, whose mission is to connect individuals and Circles of women everywhere in the world, through the Internet, for spirited conversation and mutual support. They also have a (often disturbing) blog at Week X Week.

§  Best Integrated Online and Offline Campaign:  The American Friends Service Committee (AFSC) won this award with their Friends for Peace campaign, which encourages you to upload your “peace” sign, or make your own at their Web site.

For Peace

§  Best Special Event Registration and/or Membership Campaign: Gulu Walk, which is focused on supporting the abandoned children of northern Uganda, coordinated 30,000 people to walk in 2006. The organization’s 2007 walk is coming up on October 20th.

§  Best Online Donations/Fundraising Campaign: Mama Cash, a Netherlands-based organization with a women’s fund that finances projects conceived by women, won the award for Campaign 88 Days, an effort to convert young, affluent women into donors and advocates for women’s rights. During the 88 days, the campaign raised more than $200,000.

~Today’s view:

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